1. HD Radio: The Terrestrial Broadcasting Solution Will Elkins Team 4

2. Historical Paradigm Shifts Radio as main form of broadcast entertainment: 1920’s to 1950’s Television brings new competition: 1950’s

3. Historical Paradigm Shifts Radio rules in cars: late 1950’s to early 2000’s AM – FM split: 1960’s http://www.youtube.com/watch?v=IKwyq_8X3rA

4. The Solution CENSORED

5. HD: WTF?  Based on IBOC (In Band On Channel) developed by USA Digital Radio Partners in 1991  HD developed by iBiquity Digital Corp. (merger of USA and Lucent Digital Radio in 2000)  HD = Hybrid Digital/High Definition/pure BS = + + +

6. How Does It Work?  Same as regular radio, except a bundled signal (digital and analog)  Since digital, information can be transmitted along with audio  Digitally compressed for multicasting and enhanced services  Receivers sort through “bounced” signals therefore enhancing clarity

7. Why HD? Consumer P.O.V. AM = FM Quality FM = Quality Free: one time fee to get HD receiver More varied content available with the same local connection

8. Why HD? The Station P.O.V. (Straight from the Horses Mouth) Jeremy Whiting: Impact 89FM Program Director (pictured left with Ronald McDonald)

9. The Not-to-Distant Future  The “Buy” Button  Store-and-Replay technology  On Demand  Traffic reports displayed on navigation screen  Less commercials

10. References  http://www.ibiquity.com/index.php  http://www.hdradio.com/index.php  http://beradio.com/features/radio_today_ radio_history/  http://riff2com.siteprotect.net/index.php?option=com_frontpage&Itemid=1  http://news.com.com/Digital+listening+growing%2C+radio+slipping/2100- 1027_3-5706376.html?tag=nefd.top  http://www.circuitcity.com/ccd/home.do  http://news.com.com/Digital+listening+growing%2C+radio+slipping/2100- 1027_3-5706376.html?tag=nefd.top  http://jalopnik.com/cars/news/its-not-radio-its-xm-gm-cuts-price-of-xm-radio- to-199-194685.php  http://www.businessweek.com/technology/content/mar2005/tc2005033_033 6_tc024.htm  Personal Interview, Jeremy Whiting. February 9, 2007.  Citadel Broadcasting company presentation. February 3, 2007.