1. TOURISM Business in the UAE Khaled Aref Reza - 201250296

2. Outline  The emergence of tourism  UAE’s dependence on tourists  Tourism policies and rules  Factors and contributors to popularity  Impact of tourism on the UAE society

3. Present & Future CURRENT: US$90BN IN TOURISM REVENUES VISION: TRIPLE TOURISM REVENUE BY 2020 Reuters, 2013

4. The emergence of tourism  Dubai Department of Tourism and Commerce Marketing (DTCM)  Established in the January of 1997  Objectives: - To increase the awareness of Dubai to global audiences - To attract tourists and inward investment to the Emirate - Take responsibility of organising the marketing of tourism and commerce for Dubai

5. DTCM continued  DTCM is the principal authority for the planning, supervision and development of the tourism sector in Dubai  It is charged with the responsibility of licensing and classifying hotels, hotel apartments, tour operators, travel agents

6. The dependence on tourism  Oil reserves are on a downward spiral  The best source of constant revenue is tourism  Dubai in particular has prepared itself by: - New tourism attractions - Massive airport infrastructures - Big investments in education, healthcare and real estate

7. Question! Would Dubai have ever thought about tourism if its oil levels weren’t depleting? Would we have witnessed the birth of another Abu Dhabi or a Dubai that looked like Ajman?

8. Tourism policies and rules  Drinking: Legal drinking age is 21  Public displays of affection: Holding hands, kissing or getting cosy with your other half could lead to arrest and imprisonment  Sex outside marriage: Sex between those who are not married is illegal and can lead to severe criminal sanctions  Homosexuality: Homosexual acts are illegal and subject to severe punishment  Swearing: Swearing and making rude gestures such as the middle finger are criminal acts in the UAE  Swimwear: Only acceptable by the pool/beach; nudity is illegal

9. Tourism policies and rules  Smoking: Lighting up in a shopping mall, government building or shop can result in a fine  Clothing: Woman's clothing may be considered indecent if it is tight, transparent, above the knee or shows her stomach, shoulders or back. Men should wear modestly at all times too  Conversation: It is illegal to "harass" women - this includes unwanted conversation and prolonged stares or eye contact  Photos: Taking photographs of people, particularly women, without permission is illegal and can lead to arrest or fines

10. Tourism policies and rules  Ramadan: During Ramadan, it is illegal for non-Muslims to eat, drink or smoke in public in front of Muslims between sunrise and sunset  Medicines: Many medications available over the counter or by prescription in the West are illegal in the UAE  Drugs: The UAE laws on drugs are extremely strict, and include the death penalty or life in jail

11. Question! Many argue that the UAE is very self- contradicting when it comes to certain rules. PDA isn’t something religiously taboo, but its banned. Alcohol is condemned in both Islam and Arab culture, but is available in abundance. Have your say.

12. Factors and Contributors  Attractions  Airlines  Airports  Hotels

13. Major Attractions – Abu Dhabi

14. Yas Viceroy

15. Fine dining restaurants

16. Ritz Carlton Hotel

17. Ferrari World

18. Yas Waterworld

19. du arena

20. Sheikh Zayed Mosque

21. Yas Marina Circuit

22. Shopping Malls

23. Major Attractions - Dubai

24. Burj Al Arab

25. Burj Khalifa

26. Atlantis, The Palm

27. JBR, The Walk

28. Meydan Racecourse

29. SKYDIVE

30. Jumeirah Beach Park

31. Jumeira Zabeel Saray Hotel

32. Raffles Hotel

33. Al Maha Resort

34. Shopping Malls

35. Dubai Hotel Facts  Occupancy at Dubai's 599 hotels, which have 80,500 rooms combined, was 78 percent in 2012  Hotel revenue was $5.13 billion in 2012

36. Dubai International Airport

37.  The airport serves more than 125 airlines flying to more than 260 destinations  Aircraft Movement 2013: 369,953  Passenger traffic in 2013: 66,431,533  Around 30 million are estimated transit passengers

38. Dubai World Central

39. Abu Dhabi Airport Passenger Movements 16.7 Million in 2013

40. Sharjah Airport  Aircraft Movement: 20,852  Passenger Traffic: In: 1,300,000 Out 1,244,000 Transit: 462,000

41. Airlines of the UAE  Emirates Airlines  Etihad Airways  Fly Dubai  Air Arabia  RAK Airways (suspended)  Rotana Jet (domestic & intl.)

42. Emirates Airlines

43.  Established October 25, 1985  Currently owns 223 aircraft  Currently flies to134 destinations  Largest operator of the Boeing 777 and the Airbus A380 aircraft  Passengers carried: 44 Million approx. March 2014

44. The Emirates A380

45. The Emirates B777

46. Emirates First Class

47. Emirates Business Class

48. Emirates Economy Class

49. Question! Which airline is the best airline to fly the skies of the UAE? Emirates Airlines, thank-you-very-much.

50. Other airlines in the UAE

51. Impact of Tourism on the UAE  Bloom in the wealth and prosperity of the country  More awareness of the culture of UAE to the world  Transformation of UAE from tribe to cosmopolitanism  Establishment of the mindset to progress on a constant basis  Loss of culture? Your turn to speak.

52. Thank you for your attention!

53. References  http://gulfunit.wordpress.com/2012/10/05/strategies-for- a-post-oil-united-arab-emirates/  http://en.wikipedia.org/wiki/Tourism_in_Dubai  http://www.reuters.com/article/2013/05/04/us-dubai- tourism-idUSBRE94306P20130504  www.google.com  www.wikipedia.org  www.theemiratesgroup.com  http://www.news.com.au/travel/what-tourists-need-to- know-before-going-to-dubai/story-e6frfq7r- 1226683120406  http://www.arabianbusiness.com/dubai-airport- overtakes-hong-kong-for-passenger-traffic-487560.html