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Program Planning: Purpose Statements, Goals, Objectives and Logic Models.

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Presentation on theme: "Program Planning: Purpose Statements, Goals, Objectives and Logic Models."— Presentation transcript:

1 Program Planning: Purpose Statements, Goals, Objectives and Logic Models


3 Purpose Statements

4 Can be used for: Mission statements Program Description
As a first step in the development of Performance Measures

5 Purpose Statement Template
The purpose of the ________________________ (name of service, program or line of business) is to provide (or produce)______________________ (service or product -what) for _______________________________________ (customer - who ) so that____________________________________ (RESULT / benefit - why)

6 Program Purpose Statement
The purpose of the Nutrition Public Health Practice Program is to provide planning, coordination, demonstration and policy development assistance to communities. So that they can develop, implement, and evaluate programs and policies to promote nutrition and physical fitness behavior change.

7 Goals

8 Goals: Identify & clarify what you want to do or achieve
Define what needs to be accomplished without getting bogged down in issues of measurement and timing Are described with an action verb & a noun phrase

9 Healthy People 2020 Goals Attain high-quality, longer lives free of preventable disease, disability, injury, and premature death. Achieve health equity, eliminate disparities, and improve the health of all groups. Create social and physical environments that promote good health for all. Promote quality of life, healthy development, and healthy behaviors across all life stages.

10 Objectives

11 Many Kinds of Objectives
Learning Process Outcome Others

12 Program Planning Objectives
Outcome Objective: a statement of the amount of change expected for a specified population within a given time frame. Process Objective: a statement that measures the amount of change expected in the performance and utilization of interventions that impact on the outcome.

13 Outcome Objectives Are…...
Long term Realistic Measurable: levels of mortality, morbidity, disability levels of health conditions behavioral measures

14 Examples of Outcome Objectives & Measures from Healthy People 2020 Nutrition & Weight Status

15 Healthier Food Access NWS–1 State nutrition standards for child care NWS–2 Nutritious foods and beverages offered outside of school meals NWS–3 State-level incentive policies for food retail NWD–4 Retail access to foods recommended by Dietary Guidelines for Americans

16 Health Care and Worksite Settings
NWS–5 Primary care physicians who measure patients’ body mass index (BMI) NWS–6 Physician office visits with nutrition or weight counseling or education NWS–7 Worksite nutrition and weight management classes and counseling

17 Weight Status NWS–8 Healthy weight in adults NWS–9 Obesity in adults NWS–10 Obesity in children and adolescents NWS–11 Inappropriate weight gain

18 Food Insecurity NWS–12 Food insecurity among children NWS–13 Food insecurity among households

19 Food and Nutrient Consumption
NWS–14 Fruit intake NWS–15 Vegetable intake NWS–16 Whole grain intake NWS–17 Solid fat and added sugar intake NWS–18 Saturated fat intake NWS–19 Sodium intake NWS–20 Calcium intake

20 Iron Deficiency NWS–21 Iron deficiency in young children and in females of childbearing age NWS–22 Iron deficiency in pregnant females

21 Nutrition Related Objectives in Other Categories
Maternal, Infant & Child Health Low birth weight (LBW) & very low birth weight (VLBW) Recommended weight gain in pregnancy Preconceptual folic acid intake & folate status Healthy weight prior to pregnancy Breastfeeding Diabetes Glycemic control Lipid control Blood pressure control Prediabetes treatment Physical activity Schools & Child Care Screen time Heart Disease & Stroke Cholesterol levels Treatment of pre hypertension (BMI, sodium, sat fat) Education & community-Based Programs “Unhealthy dietary patterns” addressed in: Head Start, schools, colleges, community-based organizations

22 Eliminate Very Low Food Security Among Children
Baseline 1.3 percent of households with children had very low food security among children in 2008 Target 0.2 percent  Target Setting Method Consistent with the Department of Agriculture’s policy to eliminate childhood hunger by 2015 Data Source Food Security Supplement to the Current Population Survey, U.S. Department of Commerce, Bureau of the Census

23 Process Objectives Are……..
Short-term Realistic Measurable Related to outcome measures there may be several process measures for one outcome measure

24 Example of Process Objectives
By December 2002, 40 female students who seek services at the teen health center will receive brief counseling interventions from the clinic nurse about use of folic acid supplements to prevent NTD.


26 Logic Models

27 What is a Logic Model? Tool for program planning and evaluation
Picture of a program Graphic representation of “theory of action” Relationship between what we put in (inputs), what we do (outputs), and what results (outcomes) Logical chain of if-then relationships



30 Why Develop Logic Models?
Visual displays are effective learning instruments for all involved Shows why planned actions are likely to lead to desired results Assures that process is not overlooked in evaluation Enhances ability to use on-going evaluation for mid-course corrections

31 Logic Models Promote a Shared Vision
Provide common language and reference point for all involved Fundamental purpose is clear Role of actions are clear Desired results at each step are clear

32 Step 1: Determine Scope Can be good overview of whole program
Smaller pieces of program can be shown in more detail

33 Step 2: Identify Components
Inputs: what you do to make the program possible, resources applied Outputs: what happens during the implementation Outcomes: the direct result of your program activities

34 Step 3: Draft Model Should be single page “Landscape” layout
Write left to right, not top to bottom Use thin lines, don’t alter thickness Avoid abbreviations Use simple font, avoid italics Show “if - then” visually

35 Step 4: Develop Evaluation Indicators
Process: measure activities ex: numbers of trainings, meetings, technical assistance provided Outcome: measure short, medium, and long term outcomes ex: increased understandings, behavior change, health outcomes

36 Good Indicators Are….. Relevant Measurable Available or collectable
Acceptable to participants, planners, funders and other stakeholders

37 Framing Evaluation Questions

38 Step 5: Revisit the Model Frequently
Lay indicator data directly onto model Determine what’s working and what isn’t Modify model if change theory isn’t working Modify activities if unable to complete as planned

39 Group Work Use the purpose statement template to describe the purpose of your project Develop a logic model for your project Develop at least one process objective and indicate where it fits on the logic model Develop at least one outcome objective and indicate where it fits on the logic model

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