4 What is communication?To communicate means to pass on or share information.Effective communication is a two-way process, involving:THE SENDERThe person delivering the message.THE RECEIVERThe person receivingthe message.FEEDBACKConfirmation that the message has beenreceived.To help students you might suggest the following example of a communication process: a teacher (the sender) instructing pupils (the receivers) on their homework. The feedback is the completed homework.Examples of one-way communications which do not require feedback include posters, advertisements or information leaflets. Pupils might like to think about the possible problems with these types of communication, i.e. they run the risk of being misunderstood.Think of two examples of communication, identifying the sender, receiver and feedback in each case.Are there any forms of communication which areone-way, i.e. which do not require feedback?
11 Methods of communication There are four main methods of communication used by businesses:writtenStudents could brainstorm examples of each method. Examples of video, written, verbal and visual communications used by businesses follow on the next slides.visualvideoverbalEach method of communication is suitable for different business needs.
21 Choosing a communication method With so many different ways of communicating, people in business have to make decisions about which method is most suitable for their different business needs.The method chosen will depend on a number of things:
22 Choosing a communication method In pairs, consider the most suitable method or methods of communication for these different business needs.1. A bar owner wants to inform customers about a new range of drinks.2. A group of office workers need to organize a socialevent for a colleague in the same department.3. A director in a multinational company needs to presentsales figures to a division abroad.4. A manager plans to fire a memberof staff due to repeated lateness.5. A supermarket team leader needsto call a member of staff to thetills immediately.In selecting a method of communication, pupils should take into account the reason for the communication, the recipient, the complexity and urgency of the message, and whether feedback is needed. In all cases it can be assumed that the necessary technology is available. Pupils should explain why they have chosen a particular communication method over other methods. It should be pointed out that often the most effective communication will be a combination of different methods.
24 Question time!1.Why is effective communication essential in business?2.Give two examples of formal communication and twoexamples of informal communication.3.What are the advantages of video conferencing?4.Suggest two reasons why a business might need to communicate:Effective communication is essential in business in order to share information and avoid misunderstandings or duplication of work.Two examples of formal communication are a job offer letter and a verbal warning. Two examples of informal communication are an about a staff party and a chat between colleagues.Video conferencing allows face-to-face contact without the two parties having to travel to meet each other.a) Within a functional area, a business might need to communicate on progress with a project, or availability of team membersb) between functional areas, finance may need figures from other departments or marketing may want details of a new product from operationsc) external communications could be with suppliers or customers.a) within a functional areab) between functional areasc) with people outside the business.