1. Chapter 6: Bringing Designed Ideas to the Market
Araceli Ortiz

2. Who is Araceli Ortiz? A manufacturing engineer at Ford Motor Company.
Redesigns Ford cars to appeal more to women.
Introduces the concept of market research
Describes
The evolution of manufacturing technologies
The development of the assembly line system and continuous production
The importance of interchangeable parts and batch production
Analyzes the mass-production of the automobile and its impacts on society

3. Key Words Manufacturing technologies Market research
Assembly line system
Interchangeable parts
Unintended consequences

4. Araceli Ortiz is… A manager of assembly line. A machine operator.
A mechanical engineer.
A manufacturing engineer.

5. Machines and engineers Engineers and people Engineers and machines
Fill the blanks Manufacturing technologies are systems of ________ and __________ that transform materials into useful products.
People and machines
Machines and engineers
Engineers and people
Engineers and machines

6. What are interchangeable parts?
Pre-fabricated standardized parts.
Parts that can be refunded any time customers want to.
Special parts that can be used for a certain product.

7. How did Ford research the problem?
Telephone or Internet polls
Looked up information in the public records at the US Census Bureau
Organized focus groups to find out peoples’ likes and dislikes.

8. What is the difference between assembly line production and batch production?
During batch production usually
Produces standardized parts or components in mass quantity.
During assembly line production
Those standardized parts are assembled into goods at a steady rate

9. Why are interchangeable parts critical for the success of an assembly line system?
Interchangeable parts are prefabricated standardized parts.
Before the advent of interchangeable parts, a single crafts man would make all parts and then assemble them into a product.
Interchangeable parts allowed for assembly line production.

10. Why is it more cost effective for companies to produce objects in mass quantities?
Because when producing mass quantities, companies can achieve an economy scale.
Materials can be purchased in bulk.
Laborers can work in assembly line style.
Cost are spread over the larger number of products produced.

11. Why is market research a valuable tool for companies?
Engineers and designers must understand the needs and desires of the end users to meet needs and desires.