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The catering cycle Figure 1.1 After Cracknell et al. 2000.

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Presentation on theme: "The catering cycle Figure 1.1 After Cracknell et al. 2000."— Presentation transcript:

1 The catering cycle Figure 1.1 After Cracknell et al. 2000

2 Comparison of traditional and systems approaches
Table 1.1 Source: Records and Glennie (1991)

3 Three systems in food and beverage operations
Customer process Service sequence Food production Arriving Leaving Preparation for service Clearing after service Purchasing

4 Operations hierarchy Table 1.2

5 Dimensions of the hospitality industry’s product
Intangibility Perishability Simultaneous production and consumption Ease of duplication Heterogeneity Variability of output Difficulty of comparison

6 Customer satisfactions
Physiological needs Economic needs Social needs Psychological needs Convenience needs

7 Customer dissatisfactions
Controllable by the establishment e.g. scruffy, unhelpful staff, cramped conditions Uncontrollable e.g. behaviour of other customers, the weather, transport problems

8 Reasons for eating out Convenience Variety Labour Status
Culture / tradition Impulse No choice

9 Meal experience factors
Food and drink on offer Level of service Level of cleanliness and hygiene Perceived value for money and price Atmosphere of the establishment

10 PESTLE factors P Political E Economic S Socio-cultural T Technological
L Legal E Ecological

11 The five competitive forces
Figure 1.4   Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by Michael E. Porter

12 European Foundation for Quality Management Excellence Model
Figure 1.6   Adapted from EFQM, 1999

13 Customer service versus resource productivity
Customer service Resource productivity Figure 1.7

14 Integrated Service Quality Management Model
Figure 1.8


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