1. The Learning-Based Virtual World An intrinsically interesting environment to teach kids something. © 2009 Numedeon, Inc. & DaVinci Minds, Inc. Cliff Zintgraff CEO, DaVinci Minds, Inc.

2. www.whyville.net Find PlaneWorks Play the activity “WingFling” © 2009 Numedeon, Inc. & DaVinci Minds, Inc.

3. Whyvillians Meet a VIP for Discussion at the Greek Theatre

4. © numedeon, inc. 2004 Future Virologists

5. Whyvillians Meet a VIP for Discussion at the Greek Theatre

6. © numedeon, inc. 2003 0 clams 80 clams 20 clams 50 clams 100 clams They progress and stay for a long time

7. Whyville Beach © numedeon, inc. 2006

8. Learning-based virtual world for teens and tweens 175,000 unique users a month, >5 million served since 1999. Its own newspaper, economy, government Educational games in math, science, journalism, art, government and economics

9. Our partners. © 2007 Numedeon, Inc.

10. numedeon inc. © numedeon, inc. 2006 Whyville Census - 2007  Page Views: 1 Billion  Visits: 35-40 Million  Monthly Hours Per Unique User: 3.5  Total Hours Spent: 5 Million  Chat Phrases Spoken: 500 Million  Educational games played: 8.5 million

11. numedeon inc. © numedeon, inc. 2006 > 5 Million Users Served (2009) 19992008 2/3rds girls 12 1/2 AA 2008 Numbers

12. Most Engaging.

13. The popular virtual world designed by Caltech scientists to give children 8 to 15 years of age a safe online spot to interact, play and learn, has caught fire. virtual world for teens and preteens allows kids to buy cool cyber-gear. Community Creativity Ownership Creating content in Whyville.

14. Avatar & face part design. Avatars custom designed by users Thriving face part industry Millions of face parts created and sold Users contribute to culture & history Given tools, users ALWAYS surprise us

15. © numedeon, inc. 2003

16. © numedeon, inc. 2006

17. Senator OrEoBaBy © numedeon, inc. 2006 “Digital Kids… research has shown that kids engage deeply in virtual environments”

18. © numedeon, inc. 2006 Nutrition in Whyville Healthy Diet Not-So-Healthy Diet “Hotwired Educational Site…Don't you wish this kind of stuff was around when we were in school?” 587,000 requests to the Dietician.

21. RED TIDE

22. © numedeon, inc. 2006 Getty Museum

23. 100 articles submitted each week © numedeon, inc. 2006

24. Not Feeling Well?

25. © numedeon, inc. 2006 Pandemic Data Virus seededChristmas Vacation Detailed Metrics

27. In 2006, The Texas Workforce Commission funded Whyville to help attract “tweens and teens” to Texas high-tech, high wage careers in Biotechnology & Advanced Manufacturing. Here’s what Whyville has done to accomplish that goal …

28. © numedeon, inc. 2004 Future Virologists

30. Whyville Planeworks

31. Whyville Planeworks

35. OUTREACH CAREER SIMULATION Career Pipelines CAREER SIMULATION Career Pipelines JOBSJOBS Texas users are referred to the web sites of educational opportunities in the region they live in. We ENGAGE kids in STEM education and we START THE PIPELINE by showing them where to continue their education. Schools for biotechnolog y Schools for advanced manufacturing

36. Adoption in the Classroom – Waco ISD Integrated into 8 th grade curriculum Free, online lesson plans 58 semester long classes 1,010 students

39. Do We Teach the Way We Learn?

40. © numedeon, inc. 2006 Evaluator Cathleen Galas in Why Whyville Studying WhyPox Epidemiology a meaningful problem collaborative think critically about the spread gathering data … making hypotheses many hours outside school deep questions, researched answers took responsibility for their own open-ended learning productive citizens

42. Opening face part stores; Whyville Times articles Designing face parts Building airplanes Building ion engines Passing chat test Chat test; tutorials

43. The Latest State Government Community Colleges Universities Workforce Boards Green Energy Non-Profit Promotion of Green Energy Education and Jobs

44. The Learning-Based Virtual World An intrinsically interesting environment to teach kids something. © 2009 Numedeon, Inc. & DaVinci Minds, Inc. Cliff Zintgraff CEO, DaVinci Minds, Inc.

45. “Report Decision: You are muted for 3 days due to inappropriate behavior.” City Workers = Law & Order Underage newbies cannot chat until they…. Visit the site 3 times Submit signed parental permission slip Pass ‘Chat License’ test Whyville is Safe Exceeds All Standards Established by COPPA “A Networked Town That Puts Safety and Education First” What Is Whyville? All in all, a proprietary 12 pronged defense mechanism (11 of which, nobody else does!).