1. Entrepreneurship Mr. Farrar
SWOT Analysis
Entrepreneurship
Mr. Farrar

2. SWOT: Description
A SWOT analysis generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates.
It is an instrument within strategic planning.
Factors internal to the program usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T).

3. SWOT/OTSW Strategic Planning Process
Internal
Factors
Strengths
Weakness
Opportunities
Threats
Determine strengths and weaknesses inside the institution while evaluating threats and opportunities outside the institution (SWOT or OTSW Analysis)
The S and the W are INTERNAL
The O and T are EXTERNAL.
Traditionally, facilitators begin with the organization’s Strengths and Weaknesses and then move out to the external Opportunities and Threats. Recent thinking prompts consideration first of the opportunities and threats existing in the “outside world” against which the institution can leverage its strengths and find conviction to correct its weaknesses. We like this reversal of the traditional order because it helps an organization place itself in context.
External
Factors

4. SWOT Analysis
S – Strengths W – Weaknesses O – Opportunities- T – Threats

5. SWOT: Internal Factors
Strengths
Positive tangible and intangible attributes, internal to an organization.
They are within the organization’s control.

6. Strengths What do you do particularly well?
What do you do that is unique in the “marketplace?”
What do your customers/clients/patrons ask for you to do over and over again?
What do you have the right tools/resources to accomplish?

7. Weaknesses Weaknesses
Factors that are within an organization’s control that detract from its ability to attain the core goal.
Which areas might the organization improve?
What do you not feel as comfortable doing?
What is needed resources, staff, or skills do you lack? (1)

8. SWOT: External Factors
Opportunities
External attractive factors that represent the reason for an organization to exist and develop.
What opportunities exist in the environment, which will propel the organization?
Identify them by their “time frames”

9. Opportunities
Are there new situations coming down the road that you can take advantage of (new programs being offered, new faculty joining the department, new tools available to you)?
Are there gaps in the “market” that you can fill?
Are there partnerships that might be fruitful?

10. SWOT: External Factors
Threats
External factors, beyond an organization’s control, which could place the organization mission or operation at risk.
The organization may benefit by having contingency plans to address them if they should occur.
Classify them by their “seriousness” and “probability of occurrence”.

11. Threats
Who is your competition and what do they offer that you can’t do as well or at all?
Are there “environmental” changes or situations that could cause problems for you and your programs?
What other roadblocks are being thrown in your path?

12. Simple Rules SWOT Analysis
Be realistic about the strengths and weaknesses of your organization or group
Distinguish between where your organization is today, and where it could be in the future
Be specific: Avoid gray areas.

13. Simple Rules SWOT Analysis
Always analyze in relation to your core values, mission, mandate, goals, vision.
Keep your SWOT short and simple.
Avoid complexity and over analysis
Empower SWOT with a logical conceptual framework.

14. SWOT (OTSW) MATRIX Opportunities-external 1. 2. 3. 4. 5.
Threats-external
Strengths-Internal
Weaknesses-Internal
What are the Threats and Opportunities present in the external environment that effect this program?
What are the Strengths and Weaknesses present inside the institution that effect this program?