1. Releasing the power of your data Our mission is to optimize the resources spent on Business Intelligence solutions as well as increasing data quality and reliability.

2. Agenda BI builders – who are we Common headaches in BI Xpert BI – Enabling bottom up approach Xpert BI philosophy and methodology Target markets Xpert BI Transformation- sneak peak

3. Our mission is to optimize the resources spent on Business Intelligence solutions as well as increasing data quality and reliability. Software development company Product: Xpert BI Local company and local owners Estimated growth of 200% in 2013 Strategy to sell the product through partners (e.g.Sysco) High focus on product quality, reliability and respond to market needs.

4. Product background A dedicated software company (BI Builders AS) is founded in 2011 in co-operation with Avito AS to develop the product Xpert BI.  Supported by Innovasjon Norge and industry partner: GDF SUEZ E&P Norge  Development efforts started May 2011 Releases  Xpert BI ExtractionQ2 2012  XpertBI TransformationQ1 2013  Next: change data, master data integration... Patent Pending on core functionality of the product

5. Market Challenges Enterprise systems are made for data input Slow reports Not the right reports Huge amount of information Difficult to take out the full information potential Many data sources With different reporting/data visualization needs Leeds to custom reporting solution per data source (often manual) Complex data structures Leeds to the approach “extract only what you must have” (top down) Workforce demanding Extracting data case by case gives little reusability and is resource demanding Report needs are dynamic, solutions are normally not dynamic Often the report/KPI/Information need has changed before the specification is implemented. Leeds to a never ending backlog on BI development.

6. Common headaches in BI Excel for storage and reporting  Poor data management  Poor traceability/documentation  Poor changeability  People/resource demanding  Poor reusability Unusable application reports  Reports running slow  Not the right reports  Difficult to find the right reports  Modifications are difficult, time consuming and costly Inflexible/Outdated data warehouse  Application specific  Implementation time of change requests exceeds time between each change  Poor integration across business reporting areas  Nobody/just a few of the initial developers are available – change is impossible

7. Xpert BI – as easy as it gets A developer tool that simplifies the development of a Business Intelligence solution Implementation instead of development Data load is configurable and requires no scripts nor coding Easy to use interface, makes the data load process person-independent Enables reusability of import logic

8. Xpert BI Adding value in the data load and transformation process

9. Xpert BI – enabling bottom up Traditional approach Targeting only relevant data for output means that any future requirements, that may need data that was not included in the original design, will need to be added to the ETL routines. Due to nature of tight dependency between the routines developed, this often leads to a need for fundamental re-design and development. As a result this increases the time and costs involved. Robert J Davenport (2008) Bottom-up approach means that future requirements can easily be incorporated into the warehouse structure. But - Being an emergent technology approach, it suffers from a limited availability of tools. Robert J Davenport (2008) Xpert BI is a tool that makes a bottom-up approach feasible

10. Scenario Common HR/Finance/Project reporting scenario:  ERP system (e.g. SAP)  Standardized reports does not meet reporting needs  Difficult/Impossible to do ad-hoc data analysis  Time-consuming and expensive to create new reports or to change reports Result  Reports are created by a manual “copy-paste” method in excel. This is a non value-adding activity which needs to be done every day/week/month  No control of data quality  Wasted resources  Person dependant  Valuable information is available in the ERP system but not accessible by the user which can lead to  poor decision making  Analysis of the wrong data  Not able to see the whole picture Xpert BI  Extracts the valuable data into an understandable data model in a data warehouse  Data is extracted, controlled and qualified once, and used by multiple users on an ongoing basis  Users are able to do ad-hoc reporting  BI developers are able to implement new user requirements

11. Xpert BI – Philosophy and methodology 1. Analyze the data source to utilize the full information potential  Set up data model, and evaluate useful data 2. Idealizing data source with use of XpertBI Extraction 3. Implement extraction routines of data based upon the idealized model and usage of XpertBI methodology  Bulk load, parallel processing, automatic dependency control 4. Implement business logic and calculations and create star model using Xpert BI Transformation (Q1 2013) methodology to get  Dynamic, always up to date documentation of the entire BI solution  Automatic object dependency analysis  Flexible scheduling and data update options 5. Free choice of visualization and end user layer

12. Xpert BI Extraction – technical functionality Table and column alias Surrogate keys (PK and FK) Incremental load Table filters Relationship analysis Automatic “Repair” scripts to implement changes

13. Xpert BI simplifies the “ETL” process “ETL” includes: Extract data, transform data, document the process and maintain the solution Xpert BI is both a tool and methodology Use less resources both in development and operation Create durable solutions Data is qualified at the initial data load Flexible - easy to add/remove tables and fields Control of data updates

14. Creating affordable sustainable BI solutions Development: Experience so far shows that implementation time will be reduced significantly to traditional approach. Production: Less resources will be spent on operation, maintenance and implementation of change requests due to structure and documentation of the solution Need for other integration tools can be reduced. Xpert BI gives partners and customers an incredible competitive advantage.

15. Xpert BI - Target Markets Completely new and highly competitive approach for BI Development Our initial primary markets:  Local businesses  SMB, Large and Enterprise Future  Everyone - bottom up BI through reusable interfaces  International marketing and sales

16. Xpert BI Transformation - Sneak Peak

17. Object dependency (documentation)

18. Object dependency (icons and execution)

19. Object dependency (complex)

20. Defining processing groups

21. Defining Fact table dependencies

22. Why Xpert BI Why Xpert BI is better than the alternative:  What is the alternative?  Person dependant architecture and implementation methodologies  Manual coding  Time consuming to implement changes in specification and reporting needs  No, poor or outdated documentation  Data quality issues  With Xpert BI as a foundation  Faster implementation of a BI solution. Save up to 90% of the implementation time!  Not person dependent – all developers uses the same tool and methodologies  One standard way to implement all data loads and transformations  Implement changes and/or expansions is fast and easy  Documentation generator – always up to date documentation  Use the full potential of your data Choose your own visualization on BI (reports, analytics, graphs, scorecards, performance management...)  Microsoft  Excel pivot tables, PowerPivot, Sharepoint, Performance Point, Reporting Services  Other vendors  QlickView, Targit, Business Objects, Tableau, Corporator...

23. Questions