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Communities Travel Behaviour Change Project

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Presentation on theme: "Communities Travel Behaviour Change Project"— Presentation transcript:

1 Communities Travel Behaviour Change Project
Component 2 – Evaluation 22/03/2017

2 Corporate Overview Leading global provider of professional services to resource & energy sectors Capabilities cover all aspects of transportation sector including rail, maritime (ports/harbours), roads, highways and intermodal transport Master Planning, infrastructure engineering, policies, strategies and behaviour change 37 countries 114 offices 37,200 employees 22/03/2017

3 Partnership Working Consortium working to deliver complete solutions that meet customer needs Local knowledge Qualitative and quantitative survey design and implementation Monitoring and evaluation International perspective 22/03/2017

4 $21bn 33% National Context 34% Sydney 69% of journeys by private car
estimated cost per year of road congestion on the Australian economy  34% of household greenhouse gas emissions from transport (lighting contributes 5%) 33% proportion of urban land in Australia given over to roads and car parking Sydney 69% of journeys by private car 10% by PT 18% Walking 1% Cycling Melbourne 75% of journeys by private car 9% by PT 13% Walking 2% cycling 22/03/2017

5 TravelSmart in Australia
1995 first TravelSmart project in Perth, WA following Metropolitan Transport Strategy 450,000 households in Perth now treated through TravelSmart process 8 all Australian States / Territories licensed under TravelSmart brand 8 projects in Western Australia 143,000 hh 10% reduction in car trips Townsville (Queensland) 10,000 hh 8% reduction in car trips Brisbane North (Queensland) 74,500 hh 13% VKT reduction 22/03/2017

6 1st 1.6m 60% Project Objectives Behavioural Outcomes
10% reduction in VKT Reduction in greenhouse gas emissions Increase in sustainable travel Reduction in car trips on journey to work Reduction in peak time travel Attitudinal Outcomes Understanding of alternatives Improved perception of public transport Increased acceptance of sustainable transport as viable alternative to car use Recognition of TravelSmart brand Project Outputs Number of households contacted Number / type of material delivered Number of reports / meetings with stakeholders 1st SEQ is Australia’s fastest growing region 1.6m Estimated population increase in SEQ by 2031 (from 2.8m in 2006) 60% of men and 40% of women in Queensland overweight or obese 22/03/2017

7 Brisbane South / Ipswich Gold Coast Sunshine Coast / Caboolture
Project Areas Brisbane South / Ipswich Social Data (180,000 households) Gold Coast SKM (72,000 households) Sunshine Coast / Caboolture UrbanTrans (72,000 households) 22/03/2017

8 324,000 3 Project Overview Client TMR External Evaluation
WorleyParsons Sunshine Coast UrbanTrans Brisbane South SocialData Gold Coast SKM 324,000 households targeted in South East Queensland  10% targeted reduction in vehicle kilometres travelled (VKT)     3 different implementation methodologies 22/03/2017

9 Implementation Methodologies
Brisbane South Gold Coast Sunshine Coast Delivery Team SocialData SKM UrbanTrans Methodology IndiMark Conversational / Travel Blending TravelSmart Plus Features Traditional IM approach Focus on those most likely to change behaviour Onus on identifying individual journeys that could change Personalised journey plans / visits Hi-tech contact / delivery process Complementary awareness raising / events Start Dates October 2009 April 2010 End Dates December 2010 Progress by May 2010 65,000+ contacted households 8,000 – 10,000 target 22/03/2017

10 Government Policy / Existing Transport
Service Provision Additional bus services in Brisbane area – 385 additional services providing 20,000 extra seats 750,000 go cards issued – 400 sales outlets and 1,000 top-up outlets in SEQ $7bn investment in transport infrastructure this year for SEQ Coastal Issues Coast creates long transport corridor New rail station on Gold Coast Sunshine Coast rail services inland, reliant on bus links to coastal towns Improved bus services, but still poor and infrequent TravelSmart contributes to: Toward Q2 South East Queensland Regional Plan Transport Coordination Plan TransLink Network Plan Principal Cycle Network Plan ClimateQ, toward a greener Queensland 22/03/2017

11 Key Stages of Evaluation
Benchmarking Identify & map travel behaviour and attitudes Services and Infrastructure External influencers Implementation / Monitoring Ongoing assessment of outputs and methodologies Evaluation Final Outcomes Reporting and Presentations 3 distinct work stages 5 thematic pillars 11 phases of delivery 22/03/2017

12 Work Program Overview Benchmarking Monitoring Evaluation Surveys
Existing Transport Implementation Methodologies Government Policy Best Practice Pre-implementation Benchmarking Mid-wave implementation Monitoring Post-implementation Evaluation Pre-Survey Report Identify existing & future transport Identify Methodology Identify current & proposed govt policy Identify local & International Best Practice Benchmark Monitor Monitor Monitor Monitor Monitor Mid-wave Review and Monitoring Post-Survey Report Report Report Report Report Evaluation – Final Report and Presentation 22/03/2017

13 Longitudinal research – qualitative and quantitative
Types of Survey Longitudinal research – qualitative and quantitative South East Queensland Household Travel Survey Focus Groups 8 in Brisbane South / Ipswich Pre-Implementation Benchmark Survey Travel Diary & Quant Survey for 2,200 hh Travel Diary placement (SEQTS) & CATI survey Periodic Measurements 1 wave (1 more optional) Quant Survey, online / mail, CATI follow-up Post-Implementation Survey Travel Diary & Quant Survey for 1,500 hh 3 per study area 22/03/2017

14 16 focus groups across Brisbane South, Gold Coast and Sunshine Coast
8 groups with regular car users 8 with regular PT users Mixture of age, gender and locations in each group Key findings: PT and congestion are top of mind issues Driving is the most preferred form of transport Availability of services, reliability, frequency and safety among the main barriers to using PT Walking/cycling seen mainly as leisure/sport activities coupled with poor perceptions of infrastructure, climate and safety “We need to get more public transport and get the cars off the roads” “Can do more things in one day with a car.” “Cycling is not a feasible form of transport due to climate and terrain” 22/03/2017

15 SEQ Household Travel Survey
82% of all trips in Brisbane taken by car, rising to 87% on Gold Coast 92% of all work trips in Gold / Sunshine Coast taken by car (76% in Brisbane) 9.7km average distance per trip in Brisbane South A survey including over 9,000 households Including a stratified random sample of all occupied households within Brisbane, Gold Coast and Sunshine Coast Collecting detailed data on travel patterns and behaviours Using a one-day travel diary Key findings: Majority of trips taken by car (82% or more) PT accounts for just 8% of trips in Brisbane and 3% on the Coasts Walking and cycling account for 10% or less of trips in SEQ 22/03/2017

16 Implementation Methodologies
Benchmarking Benchmarking Implementation Methodologies Current Travel Habits Government Policy Existing Transport Provision Local Demographics Current Attitudes Barriers to Sustainable Travel Opportunities for Change Best Practice 22/03/2017

17 High level of car use across SEQ
Current Travel Habits High level of car use across SEQ 82% of all trips in Brisbane taken by car, rising to 87% and 85% on the Gold Coast and Sunshine Coast, respectively PT use very low on the Coasts – predominantly due to limited bus services / lack of rail infrastructure as well as poor perception of service provision Walking / cycling seen as leisure pursuits more than transport modes Mode Brisbane Gold Coast Sunshine Coast Trips per day Mode Share Car 4,544,000 82% 1,332,000 87% 863,000 85% PT 429,000 7.7% 51,000 3.4% 33,000 3.3% Walking 509,000 9% 113,000 7% 86,000 8.6% Bicycle 64,000 1.2% 23,000 1.5% 19,000 1.9% Other 45,000 0.8% 9,000 0.6% 4,000 0.4% 22/03/2017

18 Socio Economic / Demographic Factors
Car Ownership and Usage More households own 3+ cars than none Definite ‘car culture’ Low density with de-centralised services Australia has 2nd highest car ownership in the world, after USA Demographic Trends Increasing population across SEQ Young demographic in Inner Brisbane, family orientated in suburbs Coastal areas have high proportion of rental properties / holiday makers / backpackers Large population of retired persons on the coast (particularly Sunshine Coast) SEQ 22/03/2017

19 Current Attitudes Freedom & Control Congestion 42% of car drivers stated there was no other way to get to work  68% thought driving their car was an important part of daily life  46% classified PT as a convenient way of getting around Relaxing / Health / Social Weather / Distance / Routes Relaxing / Low Cost / Environment Frequency / Routes 22/03/2017

20 Barriers to Sustainable Travel
PT No train service (23%) Bus takes too long (19%) No bus service (17%) Cycle No bike (24%) Too dangerous (20%) Too far to ride (16%) Car Pool No one to share with (60%) Too inflexible (17%) Prefer to drive alone (8%) Walk Journey too far (56%) Too lazy (10%) Don’t have time (9%) 22/03/2017

21 Opportunities for Change
Potential for Change Overcome Barriers Challenge Perceptions Identify and respond to motivato rs Conveni ence Cost Environ ment Health Ability to engage Householders Contact details Origin vs Destination Provide Information and Incentives Perception & awareness Service provision & infra-structure 22/03/2017

22 Qualitative / Quantitative research suggests:
Summary Qualitative / Quantitative research suggests: Poor perception and knowledge of local transport provision Potential for modal transfer away from single occupancy car use Case studies suggest: Effective implementation program can achieve positive modal shift Travel Behaviour Change projects can be a low-cost solution to congestion and mobility issues Key outputs will be: Analysis of change in attitudes / perceptions regarding transport modes Shift in travel patterns – by mode, frequency, time and distance Interpretation of how external factors impact on travel choice Recommendations on effective implementation methodologies 22/03/2017

23 Contact Us WorleyParsons Steer Davies Gleave
David Freer Katherine Evans WorleyParsons Steer Davies Gleave Brisbane, Australia London, United Kingdom

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