1. Desktop Publishing Carnegie-Mellon University Spring 2001 Dave Watterson Art Director, GATF wttrsn@aol.com dwatterson@gatf.org

2. Typography Fonts, Faces and Families Basic Type Fonts Describing Type Producing Type

3. Typography Screen Tints Reverses and Overprints Illustrations

4. A Font A type font is a complete assortment of uppercase and lower case characters, numerals, punctuation and other symbols of one typeface.

5. No, It’s not ! ! !

6. A Font A type font is a specific typeface (Times Roman) at a specific size (12 pt.), weight (Book), and style (Italic)

7. A Typeface A type font is a complete assortment of uppercase and lower case characters, numerals, punctuation and other symbols of one typeface.

8. Type Families Typefaces are grouped into families with similar letterforms and a unique name. The “parent” is the letterform in “book” or sometimes “light” with derivations of bold, condensed or italic.

9. Assigned Styles Applications allow you to specify “bold”, “italic”, “outline”, “shadow” Use the long naming convention to assure proper output

10. Describing Type Points Picas Inches

11. Points Points describe the height of characters (type size). Type is measured using Upper case letters. One point is 1/2 a pica and.013875 inch.

12. Picas Picas describe the width of columns, alleys, and gutters. Picas as a form of measurement are being used less and less. One pica =.166 inch

13. Inches Inches are used most commonly to describe column height.

14. Display and Text Display type is commonly referring to any type appearing above 14 point. Text type is any type smaller that 14 pt.

15. Producing Type This is better left to a lab exercise!!!

16. Contacting me I don’t have an office on campus and do really work all day! Please e-mail me and I will set up a meeting time as quickly as possible

17. Thanks for your attention! Now let’s head over to the lab (CFA Room 318)