1. By Mychal Hess, Kyle Miller, & Tim Fosmark San Ramon, California

2. Intro Clip IN-N-OUT Burger

3. History Founded 1948 by Harry and Esther Snyder in Baldwin Park, CA. Harry's idea of a drive-thru hamburger stand where customers could order through a two-way speaker box was quite unique. In that era, it was common to see carhops serving those who wanted to order food from their car. Harry's idea caught on and California's first drive-thru hamburger stand was born.

4. Philosophy "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment."

5. Strategy There have been a few modifications in recent years. The original In-N-Out offered only drive-thru and walk up service. Most of the newer In-N-Out Burger locations provide indoor and outdoor seating. Aside from building improvements, though, In-N-Out has retained the basic traditions that have made it a favorite for over 50 years.

6. SWOT Analysis Strengths –Restaurant design –Location –MenuMenu –Freshness –Company Store –Public RelationsPublic Relations –Hours of Operation –Website –Cookout Trailer

7. SWOT Analysis Weaknesses –LocationLocation –Menu –Long waiting lines –Privately Owned –Uniforms

8. SWOT Analysis Opportunities –Expand Location –Increase Menu Options –Support more charities

9. SWOT Analysis Threats –Burger King –McDonalds –Nation’s Hamburgers –Health Fad –“Mad Cow”

10. The Source In-n-Out Burger http://www.in-n-out.com/default.asp