1. CHAPTER 11: INVESTMENT PLANNING

2. The Objectives & Rewards Of Investing
Chapter 11
The Objectives & Rewards Of Investing
Investing—usually considered a long-term activity. Future values and returns expected to increase through time.
Speculating—usually considered a short-term activity. Future values and returns highly uncertain.
Adequate insurance coverage and emergency funds should be in place before starting to invest.

3. How Can You Get Started Investing?
Chapter 11
How Can You Get Started Investing?
Accumulate money by regularly allocating a portion of your earnings for investing—PAY YOURSELF FIRST!
Take advantage of automatic investment and dividend reinvestment programs.
While saving, learn as much as possible about investments and "play" trade.

4. Coming Up With the Capital
Chapter 11
Coming Up With the Capital
Determine your financial objective.
How much money will it take?
Do you have a lump sum to invest now, or will you systematically save toward your goal?
Your investment plan provides direction in helping you attain your goal!

5. What Are Your Investment Objectives?
Supplement current income— appropriate for retired persons.
Save for major expenditures— such as college education, down payment on a home, or starting a business.

6. Save for retirement—to live comfortably in your "golden years."
Shelter income from taxes—to preserve more of your earnings.

7. Different Ways to Invest
1. Common Stock
2. Bonds
3. Preferreds and Convertibles
4. Mutual Funds
5. Real Estate
6. Commodities, Financial Futures, and Options

8. 1. Common Stock 2. Bonds Represents a share of ownership in a company.
Greater potential returns, but at a higher level of risk.
2. Bonds
Represent the debt of a company.
Provide current income.
Lower level of risk than stocks, but with lower expected returns as well.
Bond valuations inversely related to changes in prevailing interest rates.

9. 3. Preferred Stock Convertible Bonds
An equity security that behaves like debt—provides current income and possible price appreciation.
However, company has no legal obligation to declare dividends.
Convertible Bonds
Usually offer lower interest rates than regular bonds, but —
Can be converted into common stock.
Risk that common stock will not do well and investor simply gets lower return.

10. 4. Mutual Funds 5. Real Estate
Collection of professionally managed securities offered by an investment company.
Returns and level of risk depend on characteristics of underlying portfolio.
5. Real Estate
Can invest directly or through buying shares of a REIT.
Estimating risk and expected return can be difficult. Investors must be aware of economic cycles.

11. Options 6. Commodities and Futures Learn more at www.cme.com.
Originally designed for agricultural producers to manage price risks; participants are now mostly speculators.
Traders enter contracts to buy or sell a certain physical or financial item at a future date.
Options
Contract which conveys the right, but not the obligation, to buy (call) or sell (put) the underlying asset at a specific price on or before the expiration date.
Learn more at

12. Chapter 11
Securities Markets
Place (not always physical) where financial instruments are traded.
Capital market—where long-term securities (those with maturities greater than 1 year) are traded.
Money market—where low-risk, short-term securities (those with maturities less than 1 year) are traded.

13. Chapter 11
Primary market—for new issues which are available for the very first time. The issuing company gets the proceeds.
Secondary market—for trading previously issued securities. Trading is done between investors; issuing company gets nothing.

14. Organized securities exchanges
Secondary markets for trading listed securities.
Physical marketplaces, such as the NYSE, AMEX, and regional exchanges.
Utilize brokers to facilitate trading between buyers and sellers.
Handle transactions of larger, well-known companies' securities.

15. Over-the-counter market
Secondary market where securities are traded via a telecommunications network.
Investors trade directly with securities dealers.
Larger, actively traded issues make up NASDAQ, while smaller, thinly traded issues are listed on "pink sheets."

16. Foreign securities markets
Organized securities exchanges exist in more than 100 countries worldwide.
Found in major industrialized nations such as Japan, Great Britain, Germany and Canada.
Also found in developing markets around the globe.

17. Regulating the Securities Markets
Chapter 11
Regulating the Securities Markets
Federal and state laws regulate the sale of securities.
Purpose is to provide for adequate and accurate disclosure of financial information.
Securities and Exchange Commission (SEC) is the agency in charge of administering federal securities laws.

18. Chapter 11
Market Trends:
Bull market—generally rising securities prices for an extended period of time.
Reflects investor optimism.
Associated with favorable economy.
Bear market—generally falling securities prices for an extended period of time.
Reflects investor pessimism.
Associated with economic downturn.

19. Making Transactions In the Securities Markets
Stockbrokers purchase and sell securities for investors.
Select from full-service, discount, or online broker, depending on your needs.
Consider brokerage fees when making securities transactions.

20. Investor Protection:
Securities Investor Protection Corp. protects customer accounts against financial failure of brokerage firm.
SIPC insures accounts up to $500,000 (brokerage firms often purchase even greater amounts of coverage).
Guarantees securities or cash held by broker will be replaced (does not guarantee dollar value of securities!).

21. Executing Trades: Investor must first establish account with broker.
Trades can be executed by phone, at the brokerage firm, or online.
Odd lots (less than 100 shares) may incur extra fee. Round lots (multiples of 100) do not.
Market orders generally take less than a minute!

22. Investor places
the order with
the broker.

23. Investor places
the order with
the broker.
Broker transmits
order to the
market via tele-
communications
equipment.

24. Investor places
the order with
the broker.
Broker transmits
order to the
market via tele-
communications
equipment.
Order is
filled at the
market by
other buyers
and sellers.

25. Investor places
the order with
the broker.
Broker transmits
order to the
market via tele-
communications
equipment.
Order is
filled at the
market by
other buyers
and sellers.
Execution of
the order is
confirmed
to the broker.

26. Investor places
the order with
the broker.
Broker transmits
order to the
market via tele-
communications
equipment.
Broker confirms order fulfillment. Investor has 3 days to settle account.
Order is
filled at the
market by
other buyers
and sellers.
Execution of
the order is
confirmed
to the broker.

27. Types of Orders: Market order—trade now at best available price.
Limit order—trade when a specified price or better is reached; investor is seeking opportunity.
Stop-loss order—sell if price drops to certain price; investor is seeking to limit losses.

28. Margin Trading:
Allows investor to purchase securities on credit by borrowing part of purchase price from broker.
Increases gains when returns are positive.
Increases losses when returns are negative.

29. Example of Margin Trade with Profit: (See Exhibit 11.3 in text)
Transaction w/out w/margin
Initial investment (100 $50)
Amount invested $5,000 $2,500
Amount borrowed $ $2,500
Total purchase $5,000 $5,000
Price INCREASES (100 $70)
Gross proceeds $7,000 $7,000
Less interest (9%) $ $ 225
Net proceeds $7,000 $6,775
Net profit $2,000 $1,775

30. Example of Margin Trade with Loss:
Transaction w/out w/margin
Initial investment (100 $50)
Amount invested $5,000 $2,500
Amount borrowed $ $2,500
Total purchase $5,000 $5,000
Price DECREASES (100 $30)
Gross proceeds $3,000 $3,000
Less interest (9%) $ $ 225
Net proceeds $3,000 $2,775
Net loss ($2,000) ($2,225)

31. Return = Profit (loss)  Amount Invested
Margin Trade Returns:
Return = Profit (loss)  Amount Invested
w/out w/margin
Price Increase $2,000 $1, $5,000 $2,500
Return % %
Price Decrease ($2,000) ($2,225) $5,000 $2,500
Return (40%) (89%)

32. Short Selling:
Allows investor to sell securities borrowed from the broker or broker's accounts.
Before period is over, investor must replace the borrowed securities.
Investor profits if security’s price has declined.
Investor loses if security’s price has increased.

33. Example of Short Sale: 100 x $52.50 = $5,250 proceeds
Chapter 11
Example of Short Sale:
(See p. 459 in text)
Investor wishes to short 100 shares of ABW now selling at $52.50/share.
Broker sells borrowed shares for investor:
100 x $52.50 = $5,250 proceeds

34. Scenario A:
Price of security drops to $40/share & investor repurchases:
Costs 100 x $40 = $4000 to replace shares.
Investor receives:
$5250 – $4000 = $1250 profit!!

35. Scenario B:
Price of security rises to $60/share & investor repurchases:
Costs 100 x $60 = $6000 to replace shares.
Investor receives:
$5250 – $6000 = ($750) loss!!

36. Double jeopardy! To profit from short selling:
Not only must the price of the security fall, but it must do so within the given time period.
Double jeopardy!

37. Becoming an Informed Investor
Chapter 11
Becoming an Informed Investor
Types of Information to Follow:
Economic developments and current events
Alternative investment vehicles
Current interest rates and price quotations
Personal investment strategies

38. Available Investment Information :
Chapter 11
Available Investment Information :
Annual Reports
Financial Press
(WSJ and financial magazines)
Brokerage Reports
Advisory Services
Investment Advisors
On-Line Sources

39. Online Investing Online services Educational material Investment tools
Investment planning
Research and screening
Portfolio tracking
Day trading

40. Using the Internet Wisely:
Do your own research.
Realize that frequent trades mean higher transaction costs.
Don’t believe everything you read.
Avoid online scams!

41. (Search on “investment scams.”)
Questions to Ask:
Is the stock registered?
Who is making the sales pitch?
Is it too good to be true?
Refer to SEC Web site:
(Search on “investment scams.”)

42. Managing Your Investment Holdings
Chapter 11
Managing Your Investment Holdings
Build a diversified portfolio of securities based upon your goals and personal situation.
Allocate your assets according to your objectives.
Track your investments and rebalance your portfolio as your needs change.

43. THE END!