1. LocalAdService.com A Local Search Web Application By Oleg Gnatovskiy

2. Local Ad Service  A Local Search Site  Designed for ease of use  Why would you want to use it?

3. Background Information  $16.7 billion is spent on internet advertising in the U.S. alone.  Only 7.9% of it is spent on local advertising!

4. The Goal  Reach out to those business owners who have thus far ignored the internet as an advertising medium.  Make the site as useful as possible to consumers  Compete with small sites like Google and Yahoo for traffic

5. The features  For Businesses –No HTML knowledge required! –User Tracking –Events Calendar –FREE ADVERTISING!

6. The features  For Consumers –Maps –Business Reviews –Why register?

7. The technology  J2EE  Spring Framework

8. What I learned  Code can easily get messy if you don’t be careful  Designing your project well before coding can save you lots of time  Learning a new framework is hard.  Planning a large project is even harder.

9. Conclusion  Hard work  Good experience  Going to make site public eventually!