1. Building Environments and Tools to Engage Library Users Jason J. Battles The University of Alabama SAMM 2009

2. The Problem We have limited human and financial resources to bring new products and services to our users. We wait until these products or services are 100% ready before release. We are surprised when patrons don’t use them.

3. Users are the Key Engage users to discovery what they need and what library and non-library products, services, and technologies they use. Include users in the process of developing and/or testing new products and services prior to release. Use our knowledge of the library products available and the services we can develop to bring them to the users for testing and feedback.

4. Out-of-Library Experience Communication Technologies Ball State University survey of 300 students revealed that 59% preferred text messaging over other communication methods. Email was favored by 7%. 99.7% of those students have a mobile communications device. Smart phones Surveys indicates dramatic increase in demand. Mobile applications use slated to quadruple in 5 years.

5. Out-of-Library Experience Social Software In a 2008 study at UA, 85% of respondents used Facebook with nearly 70% using it “often” or “very often”. Delicious Flickr MySpace YouTube

6. What Now? Identify potential projects Finding the resources Staff Code4lib (http://code4lib.org)http://code4lib.org Web4lib (http://lists.webjunction.org/web4lib/)http://lists.webjunction.org/web4lib/ Research and development

7. Creating Tools Using SMS (short message service) to interact with patrons Expanding into the social software environment Delicious http://www.lib.ua.edu Flickr Developing apps for smart phones

8. Smart Phone Apps iPhone- Apple Academic license Must use a Intel-based Mac for development Android- Google Free SDK (Software Development Kit) Can develop on Windows, Intel-based Mac, or Linux Blackberry

9. Marketing Publicize the existence of new products and services. Demonstrate how they are useful. Be mindful of all of your users. Are you reaching them?

10. “Library Labs” Build on the Google Labs concept.  http://labs.google.com http://labs.google.com Creates an environment for users to experiment with new services. Encourages user feedback and uses it to shape development. Introduces new services at any time. Serves as an ingenious marketing platform.

11. Goals for the Lab 1.Showcase projects under development and under consideration. 2.Provide an easy way to gather, store and search user feedback. 3.Solicit suggestions for new services. 4.Provide a way to recruit for usability studies and focus groups. 5.Get the word out!

12. Four librarians from various departments and branches from throughout the Vanderbilt University Libraries. Each member had a different skill set. We were all still doing our day jobs. First meeting was March 2006. The Project Team

13. Gathering and storing comments. PHP and MySQL JavaScript Adding and removing new projects to the lab. Server-side includes (SSI) Page layout XHTML Table-free CSS design RSS feed Developing the Lab

14. Integrated comment box No separate form Low barrier for users Built using script.aculo.us JavaScripts  http://script.aculo.us http://script.aculo.us Provide blind up/down effect for comment box Spam filter Open form text box with user type selection for certain products and services featured in the lab. Feedback Mechanism

15. Administrative page Provides project leads and administrators with a web interface for keeping track of user feedback Includes capability to search by keyword and project Results contain more than comments Project name, version number, user type, etc. Printer-friendly option for report production Searching User Feedback

16. Vanderbilt University’s Test Pilot  http://testpilot.library.vanderbilt.edu http://testpilot.library.vanderbilt.edu Launched July 2006. Featured items: 1.Ex Libris’s Primo search and discovery tool 2.Web redesign 3.LibX toolbar 4.Library blogs The Lab Goes Live

17. The portability of the “library lab” framework was demonstrated when it was implemented at the University of Alabama Libraries. The University of Alabama’s Web Laboratory went live in November 2007 and included some noteworthy enhancements to the original Vanderbilt site.  http://www.lib.ua.edu/weblab/ http://www.lib.ua.edu/weblab/ The Lab at UA

18. AJAX functionality was added to the comment box. Made user comment submittal seamless Ratings field added Users able to volunteer for usability studies Featured items: Web redesign RefWorks Library Search page UA’s Web Laboratory

19. Iterative web redesign process with multiple prototypes Featured on Web Laboratory lab site Received over 100 comments from users and staff Many of these comments resulted in changes to the final product or a reevaluation of our design decisions. Web Redesign and the Lab

20. Vanderbilt and Alabama’s web labs have seen tremendous user input on select projects. User comments have proven valuable in shaping services at both institutions. The code has been shared and used by other libraries. Marketing for the labs and new services is still lacking. o These “library labs” are part of a broader effort to address the needs and expectations of our users. Conclusion

21. Vanderbilt University Jody Combs Molly Dahl Jon Erickson Jodie Gambill The University of Alabama Will Jones Credits

22. Contact Jason Battles jjbattles@ua.edu