1. Faith Popcorn’s Clicking Quoted from Faith Popcorn, Clicking, Doubleday Currency

2. Cocooning Reflects the urge to stay at home and avoid the harsh, unpredictable realities of the outside world. Quoted from Faith Popcorn, Clicking, Doubleday Currency

3. Fantasy Adventure Provides a break from today’s tensions through risk-free escapes such as travel, food, or Virtual Reality. Quoted from Faith Popcorn, Clicking, Doubleday Currency

4. Small Indulgences This trend reflects the widespread sense that people should reward themselves by buying affordable luxuries. Quoted from Faith Popcorn, Clicking, Doubleday Currency

5. Egonomics Represents each person’s drive to make a personal statement in an age of computers and conformity. Quoted from Faith Popcorn, Clicking, Doubleday Currency

6. 99 Lives This trend reflects our grasping for solutions to the modern problem of having to cope with our busy, high-tech environments. Quoted from Faith Popcorn, Clicking, Doubleday Currency

7. Cashing Out Describes the trend in which people are giving up their complex lives, often including high-powered careers, for fulfillment of a simpler way of living. Quoted from Faith Popcorn, Clicking, Doubleday Currency

8. Being Alive Is the sense of “wellness” that contributes to good health and an overall better quality of life. Quoted from Faith Popcorn, Clicking, Doubleday Currency

9. Down-Aging This trend represents our attempts to recapture a carefree childhood in order to lighten up our often overly serious adult lives. Quoted from Faith Popcorn, Clicking, Doubleday Currency

10. Vigilante Consumer This trend encompasses the various ways that frustrated consumers use pressure, protest, and politics to manipulate the marketplace. Quoted from Faith Popcorn, Clicking, Doubleday Currency

11. “Save Our Society” Is a trend that sums up all of the interests people have in “protecting the planet.” Quoted from Faith Popcorn, Clicking, Doubleday Currency

12. Clanning Is the desire to belong to groups of people like ourselves. Quoted from Faith Popcorn, Clicking, Doubleday Currency

13. Pleasure Revenge Is making the conscious decision to enjoy forbidden fruits. Quoted from Faith Popcorn, Clicking, Doubleday Currency

14. FemaleThink Refers to a shifting of focus from traditional male-oriented marketing models to the more caring, family-related ones that are typical of women. Quoted from Faith Popcorn, Clicking, Doubleday Currency

15. Mancipation Is the trend in which men become more three-dimensional individuals. Quoted from Faith Popcorn, Clicking, Doubleday Currency

16. Icon Toppling The trend reflects the contemporary proclivity to destroy the “pillars of society,” whether they are in religion, business, or government. Quoted from Faith Popcorn, Clicking, Doubleday Currency

17. Yes No Maybe Possible Change Cocooning Fantasy Adventure Small Indulgences Egonomics 99 Lives Cashing Out Being Alive Down-Aging Vigilante Consumer Save Our Society Clanning Pleasure Revenge Anchoring Female Think Mancipation Icon Toppling Faith Popcorn’s The Click Screen Approach Worksheet