1. BizTalk Server 2006 R2 for SOA and BPM Reza Shams Technical Specialist Microsoft Central & Eastern Europe HQ reza.shams@microsoft.com

2. BizTalk Posters

3. Objectives and Takeaways Objectives Become aware of BizTalk’s role in SOA and BPM Be familiar with the capabilities of BizTalk Understand when and how to use BizTalk Takeaways Identify scenarios where BizTalk brings value Be able to articulate the value of using BizTalk Start planning wisely for your first BizTalk project or for your BizTalk presentation/discussion

4. Introduction to BPM and SOA BizTalk Capabilities Summary Agenda BizTalk Enterprise Ready Architecture Generic Scenarios and Common Industry Processes

5. The Benefits of BPM and SOA Align Business and IT Increase Agility Reduce Costs Source: Dr Arvindra Sehmi

6. Business Process Management (BPM) “The What” Enable business processes that drive new capabilities and competitive agility Allow business workers to access and manage these processes Abstract business rules – to enable declarative control Business model Processes Service model

7. Service Oriented Architecture (SOA) “The How” Loosely coupled – to allow change without having to re-code or disassemble systems Harvest investments of existing IT by exposing as services Abstract IT into services - to enable control Services Technology model Service model

8. Compose User Experience and Interaction People using Content, BI, Collaboration and Communication Compose Business Process Integration, Automation and Optimization, Information Integration Application Platform for SOA & BP Consume User Directed

9. Compose User Interaction Compose Business Transaction Expose Existing Systems Consume User Directed Application Platform for SOA & BP Presentation Services Collaboration Services Composition Services Business Process Services Information Integration Services Messaging Services Connectivity Services Security and Identity Management and Governance Design and Development

10. Compose User Interaction Compose Business Transaction Expose Existing Systems Consume User Directed Application Platform for SOA & BP Active Directory System Center, Partners, MOF Visual Studio, Patterns and Practices, MSF SharePoint Server,.NET CF, Silverlight, Office System, ASP.NET/AJAX Live Communications Server, SharePoint Server WF, SharePoint Server, CAB BizTalk Server WF SQL Server BizTalk Server WCF Windows BizTalk Server, WCF

11. Introduction to BPM and SOA BizTalk Capabilities Summary Agenda BizTalk Enterprise Ready Architecture Generic Scenarios and Common Industry Processes

12. Long Running Business Process B2B Process Service Aggregator Enterprise Rule Repository Desktop App Web App Partner Service Abstraction of Rules from Business Process Client App Generic Integration Scenarios for BizTalk Partner Service Long Running Business Process B2B Process Service Aggregator Enterprise Rule Repository Rules Line of Business Application Custom Legacy Application Database/ Message Queue Line of Business Application RFID Device LOB Application LOB Application LOB Application Service Event Initiated Process

13. Communication Infrastructure Web Service Aggregator Line of Business Application Line of Business Application Desktop App Web App Partner Service Partner Service ESB/Message Broker Long Running Business Process Enterprise Rule Repository B2B Process Generic Integration Scenarios for BizTalk Long Running Business Process B2B Process Service Aggregator Enterprise Rule Repository Abstraction of Rules from Business Process Event Initiated Process

14. Common Industry Scenarios Horizontal Manufacturing /Retail Financial Services Public/ Healthcare Extend Supply Chain Horizontal: Audit and Controls Supply Chain and RFID Plant Operations Payments (SWIFT B2B Integration) Insurance Value Chain Branch Integration Government Administration Collaboration Citizen Service and e-forms BPM and Customer Service Horizontal: Employee Self-Serve/ Access, Sales Analytics Vertical: Customer Service Multi-Channel Retail Store Systems and POS Channel Renewal Payments Electronic Health Records and Connected Health Health Information Networks and Clinical Governance Simplify Interoperability and ESB for SOA (Integration/Process, Composite Applications, Consolidation, Legacy Modernization)

15. Introduction to BPM and SOA BizTalk Capabilities Summary Agenda BizTalk Enterprise Ready Architecture Generic Scenarios and Common Industry Processes

17. BizTalk Server 2006 R2 Capabilities Management and Operations RFID Platform Business Rule Framework Business to Business Integration Business Activity Monitoring Messaging Orchestration Tools

18. Messaging Pluggable Adapters Service Enablement Enterprise Single Sign-On Message Security Message Assembly/ Disassembly Inbound Durable Messaging Outbound

19. Managed Service Mediation Use existing applications and technologies Loosely coupled message integration Centralized conversion and transformation logic Traceable message flows Reliable delivery Secure Messaging CRM HR E- Commerce ER P BizTalk

20. WCF Unifying Transport Protocols One-stop-shop for services Consistent object model Adoption of WCF as IO layer Inherit new capabilities as they are added to the platform : WS-* Standards Web 2.0.... Focus on the functionality, WCF takes care of the plumbing SOAP 1.1 POXWS-* WSE ASMX MSMQ.NET Remoting Web 2.0 Technologies RESTATOM RSS Windows Communication Foundation

21. Web Service BizTalk Server BizTalk WCF Adapter WCF Channel Model WCF Service Model WCF Transport (HTTP, TCP, …) WC F Custom.NET Application SharePoint Server ASP.NET 2.0 WCP Adapter Landscape SAP Adapter Adapter SDK Runtime Siebel Adapter Adapter SDK Runtime Oracle DB Adapter Adapter SDK Runtime SQL Server ADO.NET Provider SAP SiebelOracle DBOracle DB Any LOB System Any LOB Adapter Adapter SDK Runtime

22. Orchestration Service composition Flow ControlPort BindingScopes Design Patterns

23. Rich Service Composition Model driven visual logic Technology Agnostic Flexible transaction and exception handling Reusable design patterns CRM HR E- Commerce ER P BizTalk

24. Business Rule Framework Business Rule Authoring Business Rule Engine (BRE)

25. Abstracting Rules Streamline and speed up processes Make decision makers more productive Empower non-developers to automate rules Adjust business strategy on-the-fly

26. Business-to-Business Integration AS2 SupportEDI Support Industry Accelerators Trading Partner management

27. Integrated B2B Solutions End-to-end solution for federated businesses Preserving investment in legacy protocols Industry standards compliance Rapidly on-boarding trading partners Support Manage Sell ManufactureSpecifyAssemble

28. Management & Operation Application Management Tracking Configuration & Reporting Host Management Application Deployment Best Practice Analysis MOM Monitoring Database Management

29. Life Cycle Management Control of a highly distributed environment Robust health management Simplified deployment Empowering the IT pro

30. Business Activity Monitoring Observation design Model Event Observation Engine Reporting

31. Visibility Into Distributed Processes With BAM BizTalk Server BizTalk Server BAM Business WF BAM Interceptor WCF BAM Interceptor Reporting Services IT Pro

32. Collaborate and act Strong integration with Portal and Office system BAM Through Office BI Articulate goals Centralized authoring and access right management of scorecards and KPIs Analyze issues Contextualized analysis of scorecards, KPIs, reports and unstructured data Manage your business Data-driven e-mail notifications for scorecard and KPIs

33. Business Visibility Reduce costs by escalating process execution problems early Increase trust across organizational boundaries through visibility of shared KPIs Enhance performance of overall execution for better customer satisfaction

34. Tools Development Tools (in VS) Admin and Operations Tools Business Rules Tools BAM Tools EDI Tools (in VS) RFID Tools

35. Tools Graphical Model Driven

36. Supply Chain Management Management and Operations RFID Platform Business Rule Framework Business to Business Integration Business Activity Monitoring Messaging Orchestration Tools

37. Suppliers Business Users DC Warehouse Inventory System ERP System Store Inventory System BizTalk RFID BizTalk In Supply Chain Execution Scenario Messaging EDI Messagin g Assign Supplier Policy Filter Tags Policy Messaging Re-stock Orders Orchestration Manage and Operate Design and Implement DC Warehouse Read Shipment RFID Tags Stores Retailer IT Pros and Developers Update ERP Check DC Warehouse Inventory Send Order (AS2) Receive Shipment Notice Receive Requests for Re-stock Goods Received Update Up-to-date KPIs in BAM

38. Introduction to BPM and SOA BizTalk Capabilities Summary Agenda BizTalk Enterprise Ready Architecture Generic Scenarios and Common Industry Processes

39. Host BizTalk Runtime Architecture Host Receive Port Send Port Message Box Map Adapter Map Send Pipeline Adapter BTS Msg BTS Msg BTS Msg Message Orchestration Receive Pipeline BTS Msg BTS Msg BTS Msg Message

40. RFID BRE Messaging Orchestration Messaging B2B i BAM Messaging B2B i

41. Enterprise Ready Capabilities Service Isolation Exception Configuration Failed Message Management Message Tracking Composite Execution Tracking Composite State Management Load BalancingFail-overThrottling Scale-out Configuration Identity and Impersonation Configuration Management Multi-environment Deployment Model Availability Monitoring Health Monitoring Utilization Performance Tracking Disaster Recovery Archiving and Purging Regulatory Compliance Scripting and Programmability APIs Memory Management Thread Management

42. Scale-out Configurations Stand-alone Basic Clustering and Load Balancing Advanced Clustering, Load Balancing and Multi-tier

43. BizTalk RASS Capabilities R Reliability - Persistence and durability A Availability - Load balancing and fault tolerance S Scalability - Clustering and host group S Security - Message, host and role based Enterprise Ready High Throughput Business Critical Mission Critical Secure

44. Internet Service Bus Enterprise Service Bus Extending The Service Bus BizTalk Server On-premise SOA infrastructure for loosely-coupled communication based upon web service standards Automation and management of business processes Prescriptive guidance for ESB implementations available at www.codeplex.com/esb www.codeplex.com/esb BizTalk Services “Firewall friendly” messaging, identity, and workflow services Extend our server reach and capabilities for cross- organizational composite applications CTP release of services are available today at http://labs.biztalk.net http://labs.biztalk.net Service Bus NamingDirectoryIdentityMessagingEventing… On-Premises Cloud

45. Introduction to BPM and SOA BizTalk Capabilities Summary Agenda BizTalk Enterprise Ready Architecture Generic Scenarios and Common Industry Processes

46. BizTalk Customer Facts 12 of the 15 largest retailers in the world 5 of 10 largest hotel chains in the world 6 of the 8 largest U.S. pharmaceutical companies 4 of the 5 largest U.S. electronics parts manufacturers 9 of the10 largest U.S. telecommunications companies 5 of the 8 largest U.S. chemical companies 4 of the 5 largest railroads in the U.S. 9 of the 10 largest insurance companies in the world 23 of 27 EU member governments

47. Enterprise Proven Over 7,000 customers worldwide 90% of the Fortune Global 100

48. BizTalk Server R2 Value Adds Deliver: Enterprise Proven Solutions Connect: Unified Platform for Interoperability Extend: Efficient Supply Chain Processes

50. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.