1. Michael Thompson, Chief Executive Officer Lindsay MacDonald, VP Sales & Marketing Mike Krot, VP of Business Development Andy Carver, VP of Engineering

2. Summary of the Opportunity Solution:  Provides individually tailored professional development resources  Wed-hosted software solution  Users are educators in K- 12 schools in the U.S.  Customers are: –Public school districts –Charter schools –Private schools Problem / Need:  Teacher quality can be improved with quality professional development  There is tremendous variation in quality of professional development programs  Most professional development is a one time affair that does not translate into long-term learning

3. My Learning Path Offering Click for Demo

4. Description of the Value Proposition and the Business Model  We will help teachers: –Find and evaluate professional development opportunities –Improve ability to teach to the state proficiency exams –Manage their career development  Direct sales model to school districts/individual schools  Pricing –$1,000 per district set up fee (or $500 per school fee) –$40 per teacher per year (0.1% of a teacher’s salary)

5. Learning Path Content Map Core Services: My LearningPath My Portfolio My Community My Schoolhouse Online Mentoring Teacher Benchmarking State Proficiency Info Govt’ Info/Briefing Literature Review Job Market Teaching Tools Review Textbook Reviews Technology Training Work/Life Balance Service

6. The Market for Teacher Professional Development  2.9 million K-12 teachers in U. S. public schools  81% of teachers have participated in professional development in the past year  2.35 million teachers is target market  Assume 1-5% of teacher’s salary is spent on development  Market size = $1 - $5 billion  Schools could spend 10% evaluating and organizing development  Creates $100 - $150 million market  10% market share would be $10 - $50 million business

7. Competitors TeachersPlanet.com Classroom Connect Teacher Universe Teachscape Lightspan.com Tapped In The Teacher Workshop

8. Summary of the Entry Strategy  Engineering / Product Development –Initially a team of five is needed. Two will work on My Learning Path and two on My Portfolio –Beta version in early October –Final Launch by early December  Sales and Marketing –Initially a team of three will oversee Beta and define product requirements –Sales force of nine needed in the beginning of 2002 –Capacity model where each salesman sells to 40 districts (80 schools)  Business Development –Team of three will initially focus on developing relationships with professional development providers in target market –Eventually they will evaluate product expansion opportunities  Proprietary Content –In early 2002 Michael Thompson will begin to recruit team of experts for proprietary content development

9. Management Team  Michael Thompson, CEO –LDT Masters from Stanford School of Education –Experience as Technology Director at an independent school  Lindsay MacDonald, VP Sales and Marketing –Stanford MBA student –Product management experience at McKinsey  Mike Krot, VP Business Development –MBA from Stanford and Masters in Education student –Experience in the Navy and at McKinsey  Andy Carver, VP of Engineering –Engineering Doctoral student at Stanford –Experience in options trading at Bank of America

10. Forecasts and Financials