2. Leipzig, 03.11.03II International sept Workshop FED: Far East Destinations Product policy of a tour operator Truong Chi Binh, sept V Product Manager, PAT Tour Vietnam

3. Leipzig, 03.11.03II International sept Workshop2 Purpose of the project Service-products  Marketing strategy  Product policy

4. Leipzig, 03.11.03II International sept Workshop3 PAT Tour Vietnam Product Policy Niche º We are a specialist º We focus only on what we can º We have a deep, no wide ranged products

5. Leipzig, 03.11.03II International sept Workshop4 PAT Tour Vietnam Innovative Products Domestic: „We are Vietnamese“ Incoming: “Specific occupation tours“ Outgoing: „Extention by Family“

6. Leipzig, 03.11.03II International sept Workshop5 Incoming Tours: „Specific Occupation Tours“ The program is for german speaking tourist, who had specific occupation interesting and wants to visit it in Vietnam. The program includes not only all destination vietnams famous sightseeing tours, hotels, transfers, guide etc. but others importance contents relative to the specific points. The geologist visits Appatit mines, Precious stone works, geologish institution and geologish museum. The key success of this program bases on the guide. For the year 2003 PAT Tour Vietnam hat programs for Geologist, Architect, Pharmaceutist and Craftsman.

7. Leipzig, 03.11.03II International sept Workshop6 Outgoing tours: Extention by family This is a europe tours for Vietnamese. After two weeks of program with our guide, the tourist can stay more 10 days in Germany, France or Netherland by family, children or friends.

8. Leipzig, 03.11.03II International sept Workshop7 Domestic: „We are Vietnamese“ After SARS PAT Tour focus more on the domestic market. This product serves all Vietnamese, who wants and can have a luxurius holidays in Vietnam: 4-5 star hotels and resorts, where are until now most for foreigners.

9. Leipzig, 03.11.03II International sept Workshop8 PAT Tour Vietnam Risks Satisfied Market Ranged Products Distribution Policy  Value adding Products

10. Leipzig, 03.11.03II International sept Workshop9 PAT Tour Vietnam Products FED: Far East Destinations 500 hours as student Alone in Europe

11. Leipzig, 03.11.03II International sept Workshop10 Products 500 hours as student Language study course Program for young people

12. Leipzig, 03.11.03II International sept Workshop11 Products „ Alone in Europe“ Service or self service? Good skill in foreign languages Alone in Europe by local people Lower cost

13. 12 Strategic Dicision for Incoming Tours Market growth Market share Questions market Cash cow Dogs Star Incoming Tours Domestic Outgoing Tours

14. 13 Solutions for Incoming Tours Specific Products Normal Products New customers countries New destination countries New programs Laos, Cambodia, Myanmar.... France, Britain....Medical, Artist, Fireworker....

15. Leipzig, 03.11.03II International sept Workshop14 Marketing Strategy Marketing Strategy Same Programe Same Customers countries New Destinations Same Program New Customers countries Same Destinations New Prgram Same Customers countries New Destinations New Programs New Customers countries New Destinations 3 Dimensions

16. 15 Scoring Model New Destinations LaosCambodiaMyanmarThailandIndonesia Partnership54531 Tour operations 45522 Weather45443 Tourist guide 33243 Interesting55414 Cost45352 Score/302527231915

17. Leipzig, 03.11.03II International sept Workshop16 Far East Destinations

18. Leipzig, 03.11.03II International sept Workshop17 Far East Destinations Thank you for your attention!