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END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions.

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1 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-1 Real World Cases User’s Guide for PowerPoint Presentations Mary Carole Hollingsworth Georgia Perimeter College Major topics outline of chapter will appear here, hyperlinked to the page where the topic is covered. A click jumps to the appropriate page. Running the presentation should be executed normally by using the mouse buttons. The space bar or Page- Down advances beyond where the flow should end. Click around the presentation – All hyperlinks in place are underlined – Works like the Web! Similar hyperlinks are used as control alternatives for the presentations – A click on “Key Terms” or “Real World Cases” jumps to the page where they are presented. Be Patient to Allow Animations to Execute and Always, Only Advance With Mouse Click Chapter and Page Numbers Appear Here

2 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-2 Real World Cases Foundations of Information Systems in Business Module I – Foundation Concepts Practice the Jumps Around The File by Using the Links At the Left… The Use of the Real World Cases is Optional and are Accessed Using the Hyperlinked Arrows in the Presentations or From the Cases Page Available at all Times by a Click to the Navigation Box.

3 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-3 Real World Cases Learning Objectives 1.Importance of information systems and five needed areas of knowledge 2.Examples of business applications of information systems that support a firm’s business processes, managerial decision- making, and strategies for competitive advantage 3.Provide examples of several major types of information systems from your experiences with business organizations in the real world These PowerPoint Files Are Ready for Use Now! They Can Be Infinitely Customized To Suit Your Needs and Wishes. Presentations Are Developed in Version 2002 (XP) But Can Be Used or Customized in Most Earlier Versions

4 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-4 Real World Cases Learning Objectives 4.Identify challenges a business manager might face in managing the successful and ethical development and use of information technology in a business 5.Components of real world information systems - the use of hardware, software, data, and networks to perform input, processing, output, storage, and control activities that transform data resources into information products Explore and Enjoy Using these Comprehensive Presentations! Feedback, Questions, or Problems Can Be Directed to: Mary Carole Hollingsworth mholling@gpc.edu

5 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-5 Real World Cases Foundation Concepts: Information Systems in Business Why Study IS and IT? An Essential Field of Study in Business Real World of Information Systems Real World Case 1- Amazon.Com Click to go to Case 1 The Rest of this File Duplicates Chapter 1 and is Included for Practice Drills Only! When You Are Finished, Go to the Chapters Directly. User’s Guide Ends Here

6 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-6 Real World Cases Information Technologies Computer Hardware Computer Software Telecommunications Network Data Resource Management What is an Information System?

7 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-7 Real World Cases Foundation Concepts Management Challenges Information Technologies Business Applications Development Processes Management Challenges Information Systems Foundation Concepts Information Technologies Development Processes Business Applications Information Systems IS Framework for Business

8 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-8 Real World Cases Roles of IS in Business Support Business Processes and Operations Support Business Decision Making Support Strategies for Competitive Advantage

9 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-9 Real World Cases Roles of e-Business in Business Suppliers and Other Business Partners The Internet Extranets Company Boundary Consumers and Business Customers Extranets Supply chain management: Procurement, Distribution, and Logistics Customer relationship management: Marketing Sales Customer Service Engineering and Research Manufacturing and Production Accounting and Finance Intranets Intranets

10 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-10 Real World Cases Distributor of Electrical Products and Supplies –Over 6,000 Employees –5 Distribution Centers –360 Branches Worldwide –Over 100,000 Customers New E-Business Ordering System Increased Sales and Cut Costs Est. $12 million Savings Annually WESCO International E-Business Sales and Supplier System Roles of e-Business in Business

11 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-11 Real World Cases Trends in Information Systems Data Processing: 1950s – 1960s Electronic Data Processing Systems Management Reporting: 1960s – 1970s Management Information Systems Decision Support: 1970s – 1980s Decision Support Systems Electronic Business & Commerce: 1990s – 2000s Internet-Based E-Business and E- Commerce systems Strategic and End User Support: 1980s – 1990s End User Computing Systems Executive Information Systems Expert Systems Strategic Information Systems Expanding Participation of End Users and Managers in IS Expanding Roles of IS in Business and Management

12 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-12 Real World Cases Types of Information Systems Enterprise Collaboration Systems Management Information Systems Process Control Systems Transaction Processing Systems Decision Support Systems Executive Information Systems Operations Support Systems Management Support Systems Information Systems ProcessingBusinessTransactions Control of Industrial Processes Team and WorkgroupCollaboration PrespecifiedReporting for Managers InteractiveDecisionSupport Information Tailored for Executives Support of BusinessOperations Managerial Decision Making

13 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-13 Real World Cases Other Information Systems Expert Systems (ES) Knowledge Management Systems Functional Business Systems Strategic Information Systems (SIS) Cross-Functional Information Systems

14 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-14 Real World Cases Managerial Challenges of IT Customer Value/ Business Value The Business Enterprise Strategies/ Processes/ Structure/ Culture InformationTechnology Business/ITChallenges Business/ITDevelopments Business/ITGoals

15 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-15 Real World Cases Problems with ERP Software $112 Million Project – –Order Processing Problems –Multiple Vendor Applications Being Installed Simultaneously Initial Problems to Implement Recent Success with Upgrades Hershey Foods: Failure and Success with IT Managerial Challenges of IT

16 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-16 Real World Cases Developing IS Solutions Investigate Analyze Design Implement Maintain

17 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-17 Real World Cases The IS Function A Major Functional Area of Business – Important to Success Important Contributor to Operational Efficiency, Employee Productivity and Morale, and Customer Service and Satisfaction A Major Source of Information for Decision Making

18 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-18 Real World Cases New ERP Suite of Software –Loss of Business –Workers Didn’t Understand System –Upgrade of Servers and Databases –Redesigning Processes and Training Customers Now Reaping Benefits A-DEC Inc.: Challenges in Systems Development Developing IS Solutions

19 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-19 Real World Cases Challenges of Ethics and IT Ethical Responsibilities Be a Responsible End-User Applications of IT Potential Harms Potential Risks Possible Responses CustomerRelationshipManagement HumanResourcesManagement BusinessIntelligenceSystems Infringe- ments on Privacy InaccurateInformation Collusion CustomerBoycotts WorkStoppages GovernmentIntervention Codes of Ethics Incentives Certification

20 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-20 Real World Cases Challenges of Ethics and IT Protection from Crime and Other Risks Link Staffing: Network Security and Ethical Use E-Mail and Antivirus Filtering Limits on Size and Types of Attachments, Chatting Banned –Use of Secure VPN Service –Tough Employee Standards Termination for Violations

21 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-21 Real World Cases Challenges of IT Careers Amazon.Com: IT Career Challenges Huge Demand for Systems Professionals –On-line Customer Sales Support –Technology as a Means to an End Where the End is the Customer or Just Have Technical Skills Hard to Find a Combination of Skills Functioning in Unexplored Territory

22 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-22 Real World Cases The IS Function Vital for Developing Competitive Products and Services to Gain Strategic Advantage Dynamic, Rewarding, and Challenging Career Opportunities Key Component of the Resources, Infrastructure, and Capabilities of Networked Business Enterprises

23 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-23 Real World Cases Foundation Concepts: The Components of Information Systems Technology Applications Development Management Real World Case 2- Kodak, HP, and Amersham Biosciences Click to go to Case 2

24 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-24 Real World Cases Systems Concepts: A Foundation What is a System? Input Processing Output Feedback Control

25 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-25 Real World Cases Systems Concepts Environment Subsystem Interface Open Systems Adaptive System Graphically…

26 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-26 Real World Cases Information System Model Stakeholders in the Business Environment The Community Competitors Financial Institutions Labor Unions Government Agencies Suppliers Customers Stockholders Management Information Systems Input Processing Output Control Feedback Economic Resources Business Resources Goods & Services

27 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-27 Real World Cases Components of an IS 1.People Resources - End Users - IS Specialists 2.Hardware - Machines - Media 3.Software - Programs - Procedures 4.Data Resources - Data and Knowledge Bases 5.Network Resources - Communications Media and Networks

28 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-28 Real World Cases Software Resources -System Software -Application Software -Procedures Data Resources -Data Bases -Knowledge Bases Data vs. Information Components of an IS

29 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-29 Real World Cases Information System Activities Input Data Resources -Source Document -User Interface Processing Data into Information Products Storage of Data Resources Control of System Performance

30 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-30 Real World Cases Recognizing Information Systems Analyzing Information Systems Recognizing: IS Resources Information Products IS Activities

31 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-31 Real World Cases Recognizing Information Systems Analyzing Kodak and HP’s Information Systems IS Resources Information Products IS Activities Chapter Conclusions…

32 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-32 Real World CasesSummary 1.An IS Framework for Business Professionals 1)Foundation Concepts - Fundamental Concepts of IS 2)Information Technologies – Hardware, Software, Data Management, and Networks 3)Business Applications – Processes, Operations, Decision Making, Strategic/Competitive Advantage 4)Development Processes – Develop and Implement Business/IT Solutions 5)Managerial Challenges – IT Uses for Top Performance and Business Value

33 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-33 Real World CasesSummary 2.Business Roles of Info. Systems 1)Three Vital Roles of IS – a-Support Business Processes b- Business Decision Making c-Strategic Competitive Advantage 2)Management Support Systems 3)Management Information Systems 4)Decision Support Systems 5)Executive Information Systems 6)Expert Systems 7)Knowledge Management Systems 8)Strategic Information Systems 9)Functional and Cross-Functional Information Systems

34 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-34 Real World CasesSummary 3.Systems Concepts 1)Interrelated Components – Common objective 2)Inputs 3)Processing 4)Outputs 5)Feedback 6)Control

35 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-35 Real World CasesSummary 4.An Information System Model 1)People 2)Hardware 3)Software 4)Data 5)Networks 6)Storage

36 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-36 Real World CasesSummary 5.IS Resources and Products 1)Hardware Resources 2)Software Resources -Programs -Procedures 3)People Resources -Systems Specialists -Users

37 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-37 Real World Cases KEY TERMS Computer-Based Information System Control Data Data or Information Processing Data Resources Developing Business/IT Solutions E-Business E-Business Role in Business Electronic Commerce End User Enterprise Collaboration Systems

38 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-38 Real World Cases KEY TERMS Extranet Feedback Hardware Resources - Machines – Media Information - Products - Quality Information System Information System Activities - Input - Processing - Output - Storage - Control Information System model Information Technology (IT) Intranet

39 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-39 Real World Cases KEY TERMS IS Knowledge Needed by Business Professionals Knowledge Workers Management Challenges of IS - Ethics and IT - IT Career Challenges - IT Success and Failure Network Resources People Resources - IS Specialists - End Users Roles of IS Applications in Business - Support of Business Processes and Operations

40 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-40 Real World Cases KEY TERMS - Support of Business Decision Making - Support of Strategies for Competitive Advantage Software Resources - Programs - Procedures System Trends in Information Systems Types of Information Systems - Cross-Functional Systems - Management Support Systems - Operations Support Systems

41 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-41 Real World Cases Real World Case 1 Amazon.Com Click to go to Case 1 Real World Case 2 Kodak, HP, and Amersham Biosciences Click to go to Case 2 Optional Case Studies Real World Case 3 Aviall, Inc. Real World Case 4 Pacific Gas & Electric, Inc. Click to go to Case 3 Click to go to Case 4

42 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-42 Real World Cases Competing with Information Technology Chapter 2

43 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-43 Real World CasesAmazon.Com Fundamental Roles of IS Including: –Support of Operations, Decision Making and Strategic Competitive Advantages Use of E-Business Environment –Usage of Internet, Intranet and Extranet Technologies Management Style of Decision Making Dependence on IT for Competitive Strategies 1- Could Amazon.com achieve business success without information technology? Why or why not? Return to Cases Page Return to Chapter 1

44 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-44 Real World Cases IT Plays a Vital and Expanding Role in all Businesses Planning and Using IT Should be a Key Component of all Efforts by a Business to Remain Competitive in a Global Environment Expanding Roles of the Business Applications of IS Classification of IS that Describe the Role of Each in the Support of Business Operations and Managerial Decision Making Amazon.Com 2- Can any business today succeed without information technology? Why or why not?

45 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-45 Real World Cases Return to Cases PageAmazon.Com 3- Jeff Bezos says that: “The trouble with most corporations is that they make judgment-based decisions, when data-based decisions could be made.” Do you agree or not? Explain. Return to Chapter 1

46 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-46 Real World Cases Major Roles of IS in a Business Return to Cases PageAmazon.Com 3- Jeff Bezos says that: “The trouble with most corporations is that they make judgment-based decisions, when data-based decisions could be made.” Do you agree or not? Explain. Return to Chapter 1

47 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-47 Real World Cases Major Roles of IS in a Business Trends in IS that Depict the Changing Role of IS to Support Managerial Decision Making Return to Cases PageAmazon.Com 3- Jeff Bezos says that: “The trouble with most corporations is that they make judgment-based decisions, when data-based decisions could be made.” Do you agree or not? Explain. Return to Chapter 1

48 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-48 Real World Cases Kodak, HP, and Amersham Biosciences What is the business challenge facing companies like Kodak and HP in supporting their global sales forces? How successfully is the Eloquent software tool helping these two companies meet this challenge? Explain. Return to Cases Page Return to Chapter 1

49 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-49 Real World Cases Kodak, HP, and Amersham Biosciences Silo syndrome - The Cost of Employee Time Spent on Research, Preparing Reports and Developing Support for the Sales Staff Without an Easy Way to Access the Information Data is Being Collected, but Kodak and HP are not Good at Sharing and Updating the Data Unused Valuable Marketing Information and Other Intellectual Property Challenges would include:

50 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-50 Real World Cases Kodak, HP, and Amersham Biosciences Ability to Deliver a Full Range of Product Information –Includes Text, Synchronized Video, Graphics, Audio and Search Capabilities to Globally Dispersed Sales Organizations Allowing People to get More Done and Spend More Face Time with Customers as Opposed to Calling on the Phone to Kodak How successful is the Eloquent software tool is described by Kodak and HP:

51 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-51 Real World Cases Kodak, HP, and Amersham Biosciences HP’s Ability to “Close the Loop on Sales Readiness” with the Eloquent Software’s Capability to Track and Report on Usage and Measurement of Learning Led to a Tenfold Return on Investment for the Company How successful is the Eloquent software tool is described by Kodak and HP:

52 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-52 Real World Cases Kodak, HP, and Amersham Biosciences Why was Amersham Biosciences’ Excel-based system a business and IT failure? How successfully is the Synygy software solving the business and IT problems involved? Explain.

53 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-53 Real World Cases Kodak, HP, and Amersham Biosciences A Highly Manual Process A Very Labor Intensive Task A Process that was Fraught with Error Lack of Confidence in the Sales Staff about the Accuracy of the Excel-Based System High Level of Error Correction Amersham Biosciences” Excel- based system was a business and IT failure due to:

54 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-54 Real World Cases Kodak, HP, and Amersham Biosciences Reduced Department’s Head Count by One Full Time Worker The Existing Four Week Period Required to Fix Problems was Reduced to Less than a Week Sales Staff have Confidence in the New Software How successfully is the Synygy software solving the business and IT problems involved?

55 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-55 Real World Cases Kodak, HP, and Amersham Biosciences Refocusing the Sales Staff’s Time Toward Customer Contact Rather than Toward Report Preparation, Error Correction, and Information Gathering Enabling the Sales Staff to Learn about New Product Information and Services Quickly so Promotional Efforts can be Better Directed How else could IT be used to support a global sales force? Give several examples.

56 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-56 Real World Cases Kodak, HP, and Amersham Biosciences Measuring the Learning about New Products and Services to Improve the Expertise of the Sales Staff to Seal Sales and Boost Company Sales How else could IT be used to support a global sales force? Give several examples. Return to Cases Page Return to Chapter 1

57 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-57 Real World Cases Kodak, HP, and Amersham Biosciences Measuring the Learning about New Products and Services to Improve the Expertise of the Sales Staff to Seal Sales and Boost Company Sales Improve the Accuracy of the Compensation Packages for the Sales Staff by Being Able to More Correctly Evaluate their Efforts How else could IT be used to support a global sales force? Give several examples. Return to Cases Page Return to Chapter 1

58 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-58 Real World Cases 1- Why do you think that Aviall failed in their implementation of an enterprise resource planning system? What could they have done differently? Aviall Inc. Return to Cases Page

59 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-59 Real World Cases ERP System Did Not Support Adequately Aviall’s Business Strategies The ERP Did Not Improve the Basic Operational Support System Needed to Provide Supply Chain Management The ERP System Project Did Not Adequately Address the Issue of Systems Integration Implementation of the ERP Failed Due to Inadequate Consideration of the Magnitude of the Project Reasons why Aviall failed would include: Aviall Inc.

60 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-60 Real World Cases Project Planning Through the Use of Some Form of a Systematic Development Process Analysis of the Business Requirements Prior to Making Decisions about the Software to Acquire for the ERP System Project Management Should Have Been a Higher Consideration of Aviall What Aviall could have done differently would include the following: Aviall Inc.

61 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-61 Real World Cases 2- How has information technology brought new business success to Aviall? How did IT change Aviall’s business model? Aviall Inc.

62 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-62 Real World Cases System Integrated by Using Common Business Databases Managed by Database Software from Sybase, Inc. Designing the New Combined System to Properly Access and Deal with Customized Pricing Charts for 17,000 Customers Who Receive Various Types of Discounts, and with an Inventory of 380,000 Different Aerospace Parts Developing Aviall.com to Reduce the Cost Per Order from $9 per Transaction to 39 Cents How IT brought new business success for Aviall would include: Aviall Inc.

63 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-63 Real World Cases Customers are Able to Transfer their Orders from an Excel Spreadsheet Directly to the Web Site Customers have Access to Price and Availability Information in Less Than Five Seconds – A Real Time Feature Sales Force Spends More Time Developing Customer Relationships than Processing Routine Orders Aviall Can Better Match Production to Demand from the IT Improvements How IT brought new business success for Aviall would include: Aviall Inc.

64 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-64 Real World Cases Changed Aviall from a Catalog Business to Full-Scale Logistics Business Aviall Became a Provider of Supply Chain Management Services through the Integration of a Range of Web-Enabled E- Business Software Systems How IT changed Aviall’s business model would include: Aviall Inc.

65 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-65 Real World Cases 3-How could other companies use Aviall’s approach to the use of IT to improve their business success. Give several examples. Aviall Inc.

66 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-66 Real World Cases Reposition a Firm as a Supply Chain Management Services Provider Through Web-Enabled E- Business Software Systems Examples would include: Aviall Inc. Return to Cases Page

67 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-67 Real World Cases Reposition a Firm as a Supply Chain Management Services Provider Through Web-Enabled E- Business Software Systems Redesign the Customer Relationship Management System to Minimize the Routine Order Processing and Permit the Sales Force to Focus on Product and Service Development Efforts that will Grow Revenue Examples would include: Aviall Inc. Return to Cases Page

68 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-68 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems 1-Why has deregulation of the electric power industry increased the need for new approaches to provide better customer service and management by utility companies? Return to Cases Page

69 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-69 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems Deregulation Allowed Entry of New Competitors into the Industry Increased Competition in a Deregulated Industry Demands a New Up-To-Date Customer Relationship Management System Deregulation Resulted in the Establishment of Some of the Most Complex Formats in North America for Setting the Billing Rates that Different Utility Customers are Charged Considerations would include:

70 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-70 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems 2-What are the business benefits and costs of PG&E’s new customer information system? Also, visit the PG&E website and evaluate how well it helps them provide better customer service.

71 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-71 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems The Legacy CIS was 37 Years Old and had Exhausted its Useful Life and was No Longer Flexible. The New System is More Feature-Rich Information in the System is Automatically Updated Rather than Updated After a Few Days Following the Batch Processing of Jobs by the Old System Business benefits and costs would include:

72 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-72 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems Total Investment was $204 Million PG&E have the Largest Off-The- Shelf CIS Software Installation to Date Eliminated the Lack of Integration Between the Old Mainframe System and other Applications; Thus Reducing Lag Time for Customer Service Workers Business benefits and costs would include:

73 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-73 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems 3-How can new customer information systems like CorDaptix help companies like PG&E compete in their new de-regulated markets? Visit the SPL World Group Website and evaluate their claims for companies that use CorDaptix.

74 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-74 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems Customer Service Workers Can Access Updated Information in a Real-Time Environment as Compared to a Several Day Delay Under the Older Batch Processing Environment The new CIS can assist companies such as PG&E by:

75 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-75 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems The Newer Better Integrated CIS Makes Data More Readily Available to Customer Service Workers The new CIS can assist companies such as PG&E by:

76 END BACKNEXT Foundation Concepts IS Framework Information Technologies Roles of IS Roles of E- Business Trends in IS Types of IS Developing IS Solutions Ethics and IT Section II Systems Concepts IS Model Components of an IS IS Activities Recognizing IS KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.1-76 Real World Cases Pacific Gas & Electric Co.: Developing Customer Service Information Systems The Newer Better Integrated CIS Makes Data More Readily Available to Customer Service Workers The New CIS Added Additional Features that Allow the Company to Operate in a Highly Competitive Marketafter Deregulation The new CIS can assist companies such as PG&E by: Return to Cases Page


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