1. Evidence to Action MarieCall A Dedicated SRH Call Centre in Ghana
Antonio Quarshie-Awusah
Marie Stopes International Ghana
Cebu

2. Problems to be Addressed
Low Uptake of PAFP
Medical Abortion Initiative
needed support
Access to SRH info
&
Increase Referrals

3. 77% Clients had mobile phones
Process
Client Exit Interviews 2012
77% Clients had mobile phones
83% were willing to engage for more info, reminders and follow-ups

4. Intervention - MarieCall (Billboards & Radio)

5. Intervention – MarieCall - cont (Inserts in the Primary Packaging of Medabon)

6. Results 23,859 Inbound Calls
41%
SRH Related
43%
Medical Abortion

7. Results
Over 70% of all SRH Calls were referred to a Social Franchise or an MSIG Centre for a service. Anecdotal evidence indicates that over 40% became effective during the period.

8. 5,852 Outbound Contacts for PAFP clients
Results
5,852 Outbound Contacts for PAFP clients

9. Thank You