1. A Global Leader in Color Management Solutions
Presentation to
October 10, 2014 1 1

2. Datacolor – Global Leader in Color Management
For more than 45 years, Datacolor has provided color solutions combining color science and insight to enable the business and creativity of our customers.
We use the world's most sophisticated technology and long experience with our customers to create the most accurate and useful color management solutions found anywhere in the world.
We are a Debt Free Company, Traded on the Swiss Exchange
FY2013 Sales - $62 MUSD 2

3. A Global Business Representation – 65 countries
Switzerland
Turkey – Opened 2013
United Kingdom
France
India
Taiwan
Italy
Germany
Belgium
Hong Kong
China (Shanghai)
China (Suzhou)
United States
Brazil – Opening 2014
Representation – 65 countries
Employees – 300 in 25 counties
Corporate functions
Sales and Service office 3 3

4. World class facilities
Headquarters, NJ USA
R&D
Production
Administrative
Executive Team
Technical Center, Suzhou PRC
Opened 2008
Production
Engineering 4 4

5. Brands that Rely on Datacolor
LEVOLOR®
The names, trademarks, service marks, logos and icons of the above companies are properties of the respective companies. 5 5

6. “Commission of Lighting/Color”
Thinking of Color
CIE Lab-A color model based on human perception developed by the CIE (Commission Internationale de l'Eclairage) committee 1976.
“Commission of Lighting/Color”
L- Lightness Darkness
a- Green Red
b- Yellow Blue
Also consider
Hue is what most of us think of when we think of "color." It is the generic name used to describe a color, e.g., red, green, yellow, orange, etc.
Chroma- Saturation is how pure the color is. A fully saturated color is the truest version of that color. Primary colors (red, yellow, and blue) are "true", so they are also fully saturated.

7. Color is the Sum of All Reflections
Diffuse
Reflection
Gloss
(Specular Reflection)
Scattering
When light interacts with an object, it can get reflected, absorbed, (at times re-emitted by particles) and transmitted through the material. If the scattering is so intense that no light passes out the other boundary, the object is called ‘opaque’. Some absorption always happens. Color itself is then described as the sum of all reflections.
Internal
Reflection
Transmission
Absorption
Refraction
* Note - for CCM minus ca. R% = 4 depending on the refraction index of the substrate

8. + Color and Appearance Appearance = Color, Gloss and Texture
Color Texture/Gloss Appearance

9. Color Appearance as You See It - 45/0 Geometry
Observation 0°
Lightsource
Gloss
(excluded)
45°
Illumination 45°
Sample
45/0 simulates normal viewing. It excludes all specular reflection (by virtue of geometry, not mechanical port design) and also captures texture effects due to its directional illumination.
We evaluate objects the same way e.g. when tilting a glossy sample to exclude gloss or using a Light booth for controlled visual assessment.
As a result, 45/0 geometry correlates better with visual assessment of color and color differences.

10. When SCI and when SCE?
Color is the sum of ALL reflections Appearance is the same without the specular (gloss) component

11. Color QC = Measurements with SCI
When SCI and when SCE?
Color QC = Measurements with SCI
(Specular Included)
Appearance QC = Measurements with SCE
(Specular Excluded)
Color Matching = Sphere SCI

12. Datacolor Retail System
Datacolor Spectrophotometers
What’s inside the box?
Datacolor operates in two business spheres today
Color management for business and industry
Color management for consumers and professionals
Datacolor Spectrum is the brand in the industrial business where accuracy, reliability and intense customer support are success factors. Products here include precision instruments for the lab, integrated software for managing color in the complete supply process, and specific systems for point of sale color matching and selection in the paint industry.
ColorVision is the brand in the consumer business where price, simplicity and ease of use are success factors. Products here include the Spyder for monitor and TV calibration and printer calibration tools.
Datacolor 110
Datacolor Check Plus
Datacolor Retail System
Datacolor 650, 600, 400
SP2000 Technology assures Accuracy and precision

13. 8/d Geometry 256 Points Measured Diffuse Reflection AUTOMATIC SPECULAR
PORT G R A T I N S A M P L E
SPECULAR COMPONENT A R Y S 80 80
XENON
LAMP
Diffuse Reflection

14. Measuring Opaque Samples
Sample Targeting Door

15. Optional Geometries – 45/0
Observation 0°
llumination 45°
Lightsource
Gloss
Sample

16. Datacolor Color Matcher
Datacolor – Industrial Color Solutions
Datacolor 45G
Datacolor 110
Datacolor Viewport
Datacolor Color Matcher
Datacolor operates in two business spheres today
Color management for business and industry
Color management for consumers and professionals
Datacolor Spectrum is the brand in the industrial business where accuracy, reliability and intense customer support are success factors. Products here include precision instruments for the lab, integrated software for managing color in the complete supply process, and specific systems for point of sale color matching and selection in the paint industry.
ColorVision is the brand in the consumer business where price, simplicity and ease of use are success factors. Products here include the Spyder for monitor and TV calibration and printer calibration tools.
Datacolor Check Plus
Datacolor 650, 600, 400
Datacolor Elrepho
Datacolor Retail
SP2000 Technology assures Accuracy and precision

17. Datacolor DC 600/400 Model DC600 Bench top Spectrophotometer
Dual-beam, Diffuse illumination/8 degree viewing
Pulsed xenon filtered light source
Automated Specular port
360nm to 700nm Wavelength Range
5nm or 10nm Interval Effective bandwidth
Inter-instrument Agreement, 0.08 (avg)
Repeatability 0.01 (max)
Lens, 4 position auto zoom, 4 standard apertures
Model DC400 Bench top Spectrophotometer
Inter-instrument Agreement, 0.15 (avg)
Repeatability 0.03 (max)
Lens, 3 position auto zoom, 3 standard apertures

18. The new Datacolor 45 Handhelds
The Benchmark in Color Appearance and Gloss Control
Best in class repeatability
Best in class inter instrument agreement
Thoughtful design with color user interface
2-way Bluetooth interface and USB peripheral support
Built-in glossmeter and 3 unique models with QC software

19. Datacolor TOOLS® 2.0

20. Datacolor Tools 2.0

21. Datacolor Formulation and QC Software
MatchPigment Plus Ver.3.0 Software
Color matching & Correction software for the pigment Industry
FORMULA CENTRAL ready-to-work single screen work flow
Includes Matching Special-Effect Pigments(the most accurate color control system for metallic & pearlescent color matching on the market) 
Included TOOLS QC Software

22. MATCHPIGMENT Save Time and Money with Superior First-Shot Matches
Leading Edge Algorithms
Colorant Set Calibration
Matching and Correction
SmartMatch technology
Powerful Tools
Formula Sorting
CIE L*a*b* Offset

23. Datacolor DC110- Retail Systems
Features
SP2000 Spectrometer (Primary component that “measures” color)- Replaces MC-90 in the DF100 = Better analysis of color
256 dual diode array provides phenomenal spectral resolution double the points of measurement of the DF100 (128 points)
Measured within ¼ of an inch (6mm)
Improved circuitry and performance
USB or Serial Cable

24. Datacolor DC110 Spectrophotometer
DF100 measures 128 Points in ¼”
DC110 measures 256 Points in ¼”
High Definition= Better formulas
High definition measurement especially for highly saturated (dark) colors
Sheen measurement – This is factored into formulas and provides information to operator as to which paint sheen to use.
Adjustable door for sample targeting
Measures textured samples reducing the “shadows” created by other types of instruments

25. Datacolor PAINT software
Ver DP
Datacolor PAINT v : Retail Paint matching software with simple easy-to-use interface, 2-clicks to formulate; and 675+ pre-measured library of competitive color cards (200,000 premeasured competitive colors)

26. Datacolor Complete Paint Matching System
What’s New?
New DC110 Spectro with twice the resolution of measurement over the DF100 model
New Paint Software v Fast and easy to use
1 year Parts and Labor on DC110, Dell Computer and Dymo Printer
No Support Contracts Required
675+ Competitive Fan Decks
Free On Line Live Training and Videos
Includes:
Datacolor Laboratory Grade Spectrophotometer Model 110
Datacolor Paint Software
Matching Database with Formula Book
Dell Computer
Printer
Software loaded, components matched to system and factory tested