1. AEC & TPP Your Opportunities & Challenges Prepared by ROBENNY CORPORATION

2. Agenda Part 1: AEC & TPP Quick Review
Part 2: Opportunities & Challenges
Part 3: How to move up to C-Suite Level

3. Robert Profile B.Sc. Pharmacy MSc. Risk Management
Ph.D Business Development Strategy
CEO at ROBENNY CORPORATION North America & Asia Pacific, since 2000
Executive Vice President – Corporate Strategy at Capital Group Shanghai, China, since 2008

4. Part 1: AEC & TPP Quick Review

5. AEC – Quick Review AEC envisages the following key characteristics:
a single market and production base
a highly competitive economic region
a region of equitable economic development, and
a region fully integrated into the global economy
The AEC areas of cooperation include human resources development and capacity building; recognition of professional qualifications; ……

6. Auditing (kiểm toán), Architect (kiến trúc), Engineering (kỹ sư), Dentistry (nha sĩ), Medical Doctor (bác sĩ), Nurse (y tá), Investigator (điều tra viên), Tourism (du lịch).

7. TPP – Quick Review
The Trans-Pacific Partnership (TPP) is a proposed regional free trade agreement that is currently being negotiated by twelve countries throughout the Asia-Pacific region (Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States, and Vietnam

8. Part 2: Opportunities & Challenges

9. Opportunities & Challenges
Business:
Bigger market with 600 millions people of AEC
…………………………
Yourself:
More opportunities
Chance to move up to regional positions
Business:
SMEs have big challenges product quality, innovative
…………………………
Yourself:
Lose jobs
Downsize

10. Quick Survey with 1300 Young Professionals in HCMC
Quick Survey with 1300 Young Professionals in HCMC? Unesco & ROBENNY project
43% answer
I don‘t know what is AEC. What is it?
I am not sure, I think it is similar to WTO
AEC is not my business, that is government job
I don‘t really care about AEC because I will open my own business

11. Part 3: How to move up to C-Suite Level

12. Questions to Address
What are the different between Effective and Successful Managers?
Why some people get promoted quick?

13. Effective vs. Successful Managers
Effective Managers – Managers who meet their business goals and objectives, with the satisfaction and commitment of their employees
Successful Managers – Managers who get promoted fastest
“Do effective managers get promoted fastest?” 13

14. Traditional management – Decision-making, planning, controlling
Robenny Corporation studied 4500 Managers by the following categories within 2 years
Traditional management – Decision-making, planning, controlling
Communication – Exchanging information and processing paperwork
Human resource management – Motivating, disciplining, managing conflict, staffing, training
Networking – Socializing, interacting with outsiders 14

15. Average of all Managers
Results
Activity
Average of all Managers
Effective Managers
Successful Managers
Traditional Management
32%
19%
13%
Managing Communication
29%
44%
28%
Human Resource Management
20%
26%
11%
Managing their ‘Network’
48%
Sources: Robenny Corporation 2004 15

16. What We Learn from the result
Top
Middle
Line Manager
Technical
Interpersonal
Conceptual
Politic

18. What You need… Yourself Others
Build and manage your professional networks internal and external
Take chance to rotate and challenge yourself
Find your mentor internal and external
…………………..
Prejudice
Within company
Country by country
Colleagues
Boss
…….