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PowerPoint Slides developed by Ms. Elizabeth Freeman

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1 Applied Psychology in Human Resource Management seventh edition Cascio & Aguinis
PowerPoint Slides developed by Ms. Elizabeth Freeman University of South Carolina Upstate Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

2 Chapter 6 Measuring and Interpreting Individual Differences
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

3 Individual differences are physical & psychological.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

4 To measure differences is to measure the variability.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

5 To measure variability. must know. how to measure. accurately. &
To measure variability must know how to measure accurately & must know when variations differences are important Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

6 What is measurement? The assignment of numerals to objects or events according to rules.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

7 Numeral assignment applies to both. physical &. psychological
Numeral assignment applies to both physical & psychological characteristics in a similar process. Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

8 Measurement answers the questions How many? How much? How often?
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

9 Psychological measurements. focus on individual traits
Psychological measurements focus on individual traits & are not as precise as physical measurements. Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

10 Traits: measured by comparing one person to standardized samples of behaviors from other people
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

11 Standardization data collected by various scales
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

12 Scales of Measurement nominal ordinal interval ratio
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

13 Nominal Scales. lowest level measurement. categorize or catalogue
Nominal Scales lowest level measurement categorize or catalogue numbers have no meaning assume equality and a = b assume exclusivity a ≠ b Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

14 Nominal Scales. HR interested in frequencies. Chi square statistics
Nominal Scales HR interested in frequencies Chi square statistics Contingency coefficients Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

15 Ordinal Scales next level measurement categorize, catalogue rank magnitude assume equality, exclusivity a = b, a ≠ b assume transitivity If [(a>b) & (b>c)], then (a>c) Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

16 Ordinal Scales Transitivity If (a > b) and (b > c), then (a > c) or If (a = b) and (b= c), then (a=c) Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

17 Ordinal Scales Transitivity to HR means one candidate is better than … one candidate is stronger than … one candidate is more qualified Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

18 Ordinal Scales Statistics medians percentile ranks rank-order correlations rank-order analysis of variance Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

19 Interval Scales. categorize, catalogue. rank magnitude
Interval Scales categorize, catalogue rank magnitude assume equality and assume transitivity assume additivity assume equal size units Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

20 Interval Scales. Additivity If (a>b) and (b>c), then (a>c)
Interval Scales Additivity If (a>b) and (b>c), then (a>c) or If (a=b) and (b=c), then (a=c) and (d-a) = (c-a)+(d-c) Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

21 Interval Scales To HR, additivity means If one candidate scores 10 points higher on a trait and that trait is valued, then this candidate is 10 points better than a candidate scoring 10 points lower. Value optimism, measure optimism, choose candidate with most optimism Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

22 Interval Scales Statistics. Central Tendency. Variability
Interval Scales Statistics Central Tendency Variability Correlation coefficient Tests of significance Transformations Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

23 Ratio Scales. Equality. Exclusivity. Transitivity. Additivity
Ratio Scales Equality Exclusivity Transitivity Additivity Absolute Zero Point Not as common for traits Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

24 Psychological Measurement Scales generally. are nominal or ordinal
Psychological Measurement Scales generally are nominal or ordinal may approximate interval Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

25 Interval approximations assume equality between intervals
Interval approximations assume equality between intervals of intellect, aptitude trait Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

26 When interval equality is questioned, transform raw scores statistically into equivalent derivatives
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

27 To HR, psychological intervals consider the social utility selection: hire or reject placement: which position diagnosis: which remedial alternative hypothesis testing: accuracy of theory evaluation: what score Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

28 Selecting & Creating the Right Measure. otherwise known as
Selecting & Creating the Right Measure otherwise known as the “right test” Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

29 In HR, tests are written, oral, & performance. interviews
In HR, tests are written, oral, & performance interviews rating scales scorable systematic by content administration scoring Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

30 When HR knows what to test,
When HR knows what to test, then where & how to test Mental Measurements Yearbook Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

31 Selecting & Creating Tests 1. Determine a Measure’s Purpose 2
Selecting & Creating Tests Determine a Measure’s Purpose 2. Define the Attribute 3. Develop a Measure Plan 4. Write Items 5. Conduct a Pilot Study Conduct Traditional Item Analysis clarity, distractors, difficulty, discrimination 7. Conduct IRT Analysis difficulty, discrimination, guessing Select Items 9. Determine Reliability & Validity 10. Revise & Update Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

32 Selecting Tests by Classification Methods. 1. Content. 2
Selecting Tests by Classification Methods Content Administration Scoring Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

33 1. Content. Task. Verbal. Nonverbal. Performance. Process. Cognitive
1. Content Task Verbal Nonverbal Performance Process Cognitive ability achievement Affective (inventories) interests values motives traits Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

34 2. Administration. Efficiency. Individual. Group. Time. Speed. Power
2. Administration Efficiency Individual Group Time Speed Power Standardized Non-standardized Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

35 3. Scoring. Objective - unbiased. Nonobjective –. bias potential high
3. Scoring Objective - unbiased Nonobjective – bias potential high risk rater variance Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

36 Other considerations. Costs. direct. indirect. Administration time
Other considerations Costs direct indirect Administration time Interpretation of results Face validity Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

37 Test Guidance Sources APA’s Guidelines for Test User Qualification 2. Sample user qualification form Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

38 Reliability as Consistency Applies to all measures. all tests
Reliability as Consistency Applies to all measures all tests all decision tools For HR, this means making right employment decisions Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

39 Reliability formal definition. freedom from unsystematic. errors
Reliability formal definition freedom from unsystematic errors minimized random errors random error spread evenly Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

40 Reliability statistics. correlation coefficient. r =
Reliability statistics correlation coefficient r = coefficient of determination r2 = Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

41 Reliability coefficients estimate
Reliability coefficients estimate precision of procedures performance consistencies Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

42 Reliability methods measures. 1. Test – retest
Reliability methods measures 1. Test – retest coefficient of stability Parallel forms coefficient of equivalence 3. Internal consistency Kuder-Richardson coefficient alpha (Cronbach) Split-half coefficient of equivalence, too Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

43 Reliability consideration Rater consistency or Interrater reliability error attributable to examiner Measured by interrater agreement interclass correlation intraclass correlation Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

44 Reliability consideration Interrater reliability errors may be due to
Reliability consideration Interrater reliability errors may be due to what is observed access to nonattribute information interpretation expertise observation evaluation Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

45 Reliability & Error Sources Method. Source Test-retest
Reliability & Error Sources Method Source Test-retest time sampling Parallel forms content, time sampling Split-half content Cronbach’s alpha content Kuder-Richardson content Interrater agreement Consensus Interrater correlation Consistency Intraclass correlation Consistency Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

46 Reliability & Error Sources good reference for more information Standards for Educational and Psychological Tests Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

47 Interpretation of Reliability. depends on use of scores
Interpretation of Reliability depends on use of scores reliability limits on validity Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

48 Factors effecting reliability Individual differences range Measurement difficulty procedure Sample size & representativeness Standard error of Measurement Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

49 For HR, Standard Error of Measurement used to determine individual descriptions differ significantly individual measures differ significantly from hypothetical true score tests discriminate differences per group test score ranges rather than precise points Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

50 Generalizability Theory. more current than standard
Generalizability Theory more current than standard reliability considerations precision with which score represents the generalized universe of the score Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

51 Generalizability Theory observations are samples from total universe of scores a universe score is the expected value of scores over all admissible scores think of this as standardization Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

52 Generalizability Theory Standardization completed first Decisions about individuals follow
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

53 Interpreting the Results For HR, measurements result
Interpreting the Results For HR, measurements result performance predictions developmental actions evaluations of behaviors Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

54 All decisions are relative to norms Norms assume normal curves (bell-shaped distributions) Normal curves allow comparisons by standard deviations from means Individual scores are near (or far) from the mean of average score Preferred closeness or distance from mean influences HR decisions Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

55 HR decisions dependent on the reliability of the initial data and leads to the next consideration, accuracy and validity of decisions Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

56 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall


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