1. Principles of successful High Quality Public Transport (HQPT) operation and development STUDY MATERIAL Guidelines for European HQPT in small and medium sized cities

2. PROCEED PROJECT- Principles of successful High Quality Public Transport (HQPT) operation and development - European project financed by the EC (2006-2009) - GOAL: Assistance to plan, develop and implement effective and efficient public transport bus systems - SCOPE: Small and medium sized EU cities - OUTCOME: “Guidelines for High Quality Public Transport” & “Study Material” More information and Final Guidelines document may be found at: http://www.proceedproject.net GENERAL Guidelines for European HQPT in small and medium sized cities

3. OVERVIEW OF THE PRESENTATION Planning, implementing and operating a High Quality Public Transport Bus System - Guidelines on methods for market analysis - Guidelines on developing and upgrading network and infrastructure - Guidelines on financing - Guidelines on management - Guidelines on marketing strategies - Examples and study sites - Recommendations - Conclusions GENERAL Guidelines for European HQPT in small and medium sized cities

4. Quality control as part of management of public transport services: - How to achieve a certain level of service quality (punctuality, reliability…)? - Which indicators can be used to describe a certain quality to be targeted? - How to measure, control, certify or standardise quality? Guidelines for European HQPT in small and medium sized cities GENERAL

5. Principle of the quality circle Quality pyramid in public transport GENERAL Guidelines for European HQPT in small and medium sized cities Basic supply features are the groundwork of PT and on top of it the Comfort and service features, all theseinfluenced by Organisational/Operational issues

6. Methods for analysing the market side Analysis of: - local conditions - local travel demand - user needs and expectations - monitoring of performance MARKET Guidelines for European HQPT in small and medium sized cities

7. HQPT as part of the urban transport policy integrated with land use planning NETWORK Guidelines for European HQPT in small and medium sized cities - Development of planning strategy in first stages of planning process - Implementation of a policy on served /non- served areas to find the balance between economic and social demands - Need for a strong political will - Good cooperation between urban developers, planners, financial & transport planners

8. - Plan on different levels: short/ med / long term - Timetable coordination - Intermodality: interchange strategies - Bus lanes & traffic priority Developing and upgrading network and infrastructure NETWORK Guidelines for European HQPT in small and medium sized cities

9. Examples of busways & traffic priority Developing and upgrading network and infrastructure NETWORK Guidelines for European HQPT in small and medium sized cities

10. Appearance of vehicles Real-time displays at buses, stops & atraction places Accessibility & location of bus stops Traffic calming NETWORK Guidelines for European HQPT in small and medium sized cities

11. NETWORK Bus reserved lane controlled by rising bollard in Cambridge Road sign showing part-time bus lane in Cambridge One way for all traffic with a contraflow bus lane into the city (0,7 kms) in Chámbery Two-way busway adjacent to an all-purpose street discouraging illegal use of bus way in Annecy Guidelines for European HQPT in small and medium sized cities Examples

12. Common line types in urban bus networks Loop line Radial line Ring line Tangential line Cross-city line NETWORK Guidelines for European HQPT in small and medium sized cities

13. Justification from Welfare Economics through Cost Benefit Analysis (CBA) FINANCING Contracts and tendering of services: market regime, performance based incentive schemes, financial & service provisions How can improvements in public transport systems be financed? Guidelines for European HQPT in small and medium sized cities

14. Innovative financing? - employer/employee taxes - parking charges and fines - sponsored bus lines - consumption taxes - road charges - property related taxes, etc… FINANCING Guidelines for European HQPT in small and medium sized cities

15. Advertising on buses and at stops Examples: - Brighton & Hove (UK) buses - Park & ride advertising in Plymouth (UK) buses FINANCING Guidelines for European HQPT in small and medium sized cities

16. Fare level and structure Fare structure Ticket strategy FINANCING Guidelines for European HQPT in small and medium sized cities

17. Computer-based operation control systems Wireless communication between on-board GPS unit, GPS Satellite, radio system and traffic control centre done with GPS and radio signals Wireless communication between on- board transmitters, roadside infrastructure and central computer done with radio signals (Source of both figures: ITS Decision, California Center for Innovative Transportation at the University of California at Berkeley and Caltrans, 2005) MANAGEMENT Guidelines for European HQPT in small and medium sized cities

18. Reasons to use automatic onboard counting systems? - Operational planning - Strategic planning - Share of revenues MANAGEMENT Guidelines for European HQPT in small and medium sized cities

19. - Strategies for vehicle parking area, maintenance and repair - Strategies for vehicle checks and cleaning - Strategies for efficient use of vehicles - Strategies for staff recruitment, training and communication - Software for staff and fleet management - Management structure MANAGEMENT Guidelines for European HQPT in small and medium sized cities

20. How can a bus system achieve success similar to that of a tram system? - Prioritisation measures at crossings? - Co-ordinated system of vehicles and platforms? - High frequency? Straight routing? - Clear network layout (few, but frequent lines? - Dedicated lanes? MANAGEMENT Guidelines for European HQPT in small and medium sized cities

21. Development of marketing strategies: - Measures to attract new users -Branding policy -Corporate design -Political marketing -Product review MARKETING Guidelines for European HQPT in small and medium sized cities

22. Marketing strategy: choose the instruments best suited for a special target group - Customer relations management - Marketing as a business factor - Information and ticketing strategy - … etc MARKETING Guidelines for European HQPT in small and medium sized cities

23. Development of marketing strategies: -Knowledge base about potential customers -Customer feedback -Board of customers -Travel guarantees -Customer Information Centre MARKETING Guidelines for European HQPT in small and medium sized cities

24. Example: Cooperation with Park & Ride, Cork MARKETING Park & Ride shuttle bus, Cork (Ireland) Park & Ride at Black Ash 904 spaces is the 1st purpose-built Park & Ride site in Ireland Funded by the Irish Government, Department of Transport Operated by Bus Éireann under contract to Cork City Council Income exceeded operating costs Received a national Public Service excellence award for innovation Uses dedicated Double-deck buses Charge per car (5 €) includes bus travel Bus Priority on the corridor Service used by 200,000 people 1st year Guidelines for European HQPT in small and medium sized cities

25. Information before, during and after your journey MARKETING Guidelines for European HQPT in small and medium sized cities

26. Ticketing strategy: Customer perspective MARKETING Example: Ticket design as part of the brand in Jönköping (Sweden) Guidelines for European HQPT in small and medium sized cities Example: Clear system branding on special ticket machines for Fastrack bus network in Bluewater (UK)

27. Master Plan + Politics Market Analysis System Operation System Characteristics Planning process RECOMMENDATIONS Guidelines for European HQPT in small and medium sized cities

28. Master Plan + Politics Recommendations Ensure a solid political majority for your project. Aim for secure and long term financing. HQPT needs supporting transport policy measures. PT as a major element in city planning. Ensure that responsibilities are clearly assigned amongst planning organisations.Ensure that responsibilities are clearly assigned amongst planning organisations. Incorporate urban bus services into local city traffic planning arrangements.Incorporate urban bus services into local city traffic planning arrangements. Use best-practice from others. PT service levels must provide high availability throughout the day Assure the continuity of your system. Guidelines for European HQPT in small and medium sized cities RECOMMENDATIONS

29. Get accurate knowledge of the urban area you are dealing with. Install quality management procedures to analyse performance. Use best-practice from others. Market Analysis Recommendations Guidelines for European HQPT in small and medium sized cities RECOMMENDATIONS

30. System Characteristics Recommendations Introduce PT as major element in city planning. Incorporate urban bus services into local city traffic planning arrangements.Incorporate urban bus services into local city traffic planning arrangements. Think tram, use bus. Use best-practice from others. Aim for attractive, city-wide integration of public transport products.Aim for attractive, city-wide integration of public transport products. Deliver high quality throughout the “package”. PT service levels must provide high availability throughout the day.PT service levels must provide high availability throughout the day. Continuous marketing as major factor for delivering success. Assure the continuity of your system. Guidelines for European HQPT in small and medium sized cities RECOMMENDATIONS

31. System Operation Recommendations Ensure that responsibilities are clearly assigned amongst planning organisations.Ensure that responsibilities are clearly assigned amongst planning organisations. Install quality management procedures to analyse performance. Deliver high quality throughout the “package”. Aim for attractive, city-wide integration of public transport products.Aim for attractive, city-wide integration of public transport products. Use best-practice from others. An attractive ticket offer and easy ticketing scheme as a “must”. Consider the extent to which technical equipment should be employed.Consider the extent to which technical equipment should be employed. Continuous marketing as major factor for delivering success. Assure the continuity of your system. Guidelines for European HQPT in small and medium sized cities RECOMMENDATIONS

32. CONCLUSIONS - High Quality Public transport is a public transport system that is able to compete with private car use. - “Think tram, use bus”. - Important role of the “Package approach” of vehicle, stops, information material, etc as a combined “product” – the urban bus systems. Guidelines for European HQPT in small and medium sized cities