1. Language Features and their effects.
To be able to identify language features.
To understand how language achieves effects on the reader.

2. Purpose and Effect
The language features are directly linked to the purpose and audience of the text. You are going to see several sentences, write down what type of writing you would expect to see this sentence in.

3. ‘This is the most outrageous waste of time, money and effort.’
Writing to Persuade
Writing to Advise
Writing to Describe
Writing to Inform
‘This is the most outrageous waste of time, money and effort.’

4. ‘Put the eggs into the bowl and beat.’
Writing to Persuade
Writing to Advise
Writing to Describe
Writing to Inform
‘Put the eggs into the bowl and beat.’

5. ‘Over 70% of people would agree that smoking is anti-social.’
Writing to Persuade
Writing to Advise
Writing to Describe
Writing to Inform
‘Over 70% of people would agree that smoking is anti-social.’

6. ‘The door swung open out on to the most beautiful landscape.’
Writing to Persuade
Writing to Advise
Writing to Describe
Writing to Inform
‘The door swung open out on to the most beautiful landscape.’

7. ‘Undue exposure to the sun is the primary cause of skin cancer.’
Writing to Persuade
Writing to Advise
Writing to Describe
Writing to Inform
‘Undue exposure to the sun is the primary cause of skin cancer.’

8. Identifying the Effects of Techniques
In the three statements we looked at.
Write the words that are being used to create a particular effect.
Try and explain what the effect is.
P – The writer uses (Name the technique)
E – When he writes: “ (put in your quote) “
A - This creates the effect of... (analyse the impact on you as a reader / the intention of the writer)

9. P – The writer uses (Name the technique)
Statement 1
Britain is on the verge of a population explosion, as over 500,000 new people arrive each year.
Statement 2
The shopping centre was like a disaster movie: people everywhere running around like maniacs!
Statement 3
Mrs Jones is a tyrant!
P – The writer uses (Name the technique)
E – When he writes: “ (put in your quote) “
A - This creates the effect of... (analyse the impact on you as a reader / the intention of the writer)

10. Identifying the Effects of Language
Language analysis works in a very similar way.
However, with language, you need to pick key words and analyse their impact!
P – The writer uses (Name the kind of word)
E – When he writes: “ (put in your quote – one or two words) “
A - This creates the effect of... (analyse the impact on you as a reader / the intention of the writer)

11. What word / words might you pick out of this statement?
The use of the word “explosion”, creates the impression that this can not be prevented as an explosion generally happens without someone being in control.
In addition, it creates the impression that the growth of the population will have a negative impact, as we associate explosions with science experiments that have not gone as planned.
Statement 1
Britain on the verge of a population explosion as over 500,000 new people arrive each year.
P – The writer uses (Name the kind of word)
E – When he writes: “ (put in your quote – one or two words) “
A - This creates the effect of... (analyse the impact on you as a reader / the intention of the writer)

12. Use My PEA Frame to tell me:
P – The writer uses (Name the kind of word)
E – When he writes: “ (put in your quote – one or two words) “
A - This creates the effect of... (analyse the impact on you as a reader / the intention of the writer)
The use of the word “explosion”, creates the impression that this can not be prevented as an explosion generally happens without someone being in control.
In addition, it creates the impression that the growth of the population will have a negative impact, as we associate explosions with science experiments that have not gone as planned.
P – The writer uses an emotive word, when he writes that there has been a “population explosion”. The use of the word “explosion”, creates the impression that this can not be prevented as an explosion generally happens without someone being in control.
In addition, it creates the impression that the growth of the population will have a negative impact, as we associate explosions with science experiments that have not gone as planned.

13. P – The writer uses (Name the kind of word)
Over to you!
Write at least one PEA chain for one of these!
Most of you should be able to write 2 chains: one word from each!
Statement 2
The shopping centre was like a disaster movie: people everywhere running around like maniacs!
Statement 3
Mrs Jones is a tyrant!
P – The writer uses (Name the kind of word)
E – When he writes: “ (put in your quote – one or two words) “
A - This creates the effect of... (analyse the impact on you as a reader / the intention of the writer)

14. Statement 2
The shopping centre was like a disaster movie: people everywhere running around like maniacs!
This creates the impression that the
shopping centre was disordered, scary and chaotic. The simile helps the reader to imagine that this “disaster” could not improve.
This use of exaggeration, comparing the shoppers to people who are violently insane, makes the reader imagine that the shoppers were out of control and potentially dangerous.

15. The use of the word, “tyrant” creates the impression that Mrs Jones uses her power unjustly and is possibly cruel
Statement 3
Mrs Jones is a tyrant!
The use of a statement creates the impression that this opinion is a fact and that nobody could correctly think differently.
The use of an exclamation mark creates the impression that the writer feels strongly about this issue and is demanding that the reader listens.