1. Introduzione a Microsoft SQL Server 2005 Michele Zoppi Product Manager, SQL Server michelez@microsoft.com Michele Zoppi Product Manager, SQL Server michelez@microsoft.com

2. SQL Server 2005 Roadshow 2 giorni di training tecnico gratuito 21-22 giugno – Roma 29-30 Giugno – Milano Per informazioni ed iscrizioni: http://www.microsoft.com/italy/sql/eve nti/sql_roadshow.mspx http://www.microsoft.com/italy/sql/eve nti/sql_roadshow.mspx

3. Agenda Il mercato mondiale dei database Linee di sviluppo di SQL Server 2005 SQL Server 2005: licensing e packaging

4. 2004 Relational DB Market Oracle IBM 0 0.5 1.0 1.5 2.0 2.5 3.0 1998199920002001 Windows DB Unix+Linux DB Windows vs. Unix+Linux DB 2002 Windows DB Trend Windows+Unix+Linux DB ($6,0B) Growth & Shares (+11%) Oracle 43% IBM 18% Microsoft SQL Server 26% Windows DB ($3,0B) Shares (+ 10%) Oracle 25% (+8.4 %) IBM 16% (-4.4%) Microsoft SQL Server 51% (+ 18%) Microsoft SQL Server 6% Oracle 3% IBM - 6% 0%0% 10% -10% 0.2.4.6.8 1.0 1.2 2003 1.4 2004

5. Workload Example Basic Reporting Personal Web Simple Web non-trans Simple Web Trans ISV LOB Enterprise SMB LOBCustom LOB Dept. Package Solution Ent BI/DW Dept./ SMB Custom Family Site Law Firm web site Monthly sales Small biz sell furniture Small biz sells furniture Product Catalog or OLAP MBS, JD Edwards SAP, Siebel OSS Telco Wal-Mart Least Committed AppsMost Committed Apps Database Competitive Landscape

6. Responding To Customer & Partner Feedback SMB Feedback Provide low cost entry level offerings Deliver lower cost HA technology Provide packaging options that incl. both database & BI

7. Enterprise Feedback No Expensive Add-on Options Support multi-core & enhancements in HW Provide fair pricing for fault tolerance & DR Provide a range of offerings & prices based on usage Responding To Customer & Partner Feedback SMB Feedback Provide low cost entry level offerings Deliver lower cost HA technology Provide packaging options that incl. both database & BI

8. Enterprise Feedback No Expensive Add-on Options Support multi-core & enhancements in HW Provide fair pricing for fault tolerance & DR Provide a range of offerings & prices based on usage Responding To Customer & Partner Feedback SMB Feedback Provide low cost entry level offerings Deliver lower cost HA technology Provide packaging options that incl. both database & BI

9. Delivering Value And Flexibility With SQL Server 2005

14. Secure, reliable, and productive database platform for line of business and analytical applications High availability for enterprise applications Security enhancements Focus on manageability; self optimization Enterprise Data Management Developer Productivity Business Intelligence Integration with Visual Studio and.NET Native XML technology Interoperability: open standards, Web services

15. Scalability, availability, security advancements Database mirroring, online operations for increased availability Scales as the business grows: partitioning, snapshots Secure by default, by design, by deployment Share data across any platform Native support for XML, Web Services Interoperability with any platform, application Industry standards: HTTP, SOAP, WSDL, XQuery, XSD Focus on manageability Integrated management toolset for relational and OLAP New management programming model Expanded self tuning

16. Scalable, comprehensive solution Extensive data modeling capabilities New data mining algorithms for advanced analytics Integrated with Visual Studio for rapid BI development Real-time decision making tools New extensible reporting platform Scalable and reliable for 24*7 support Integration with operational systems Extend information to employees, partners Supports heterogeneous data sources Enterprise-class ETL (DTS) Native XML Web Services

17. Leverage existing development skills Use familiar tools/processes (VS, SourceSafe, etc) Multiple languages: T-SQL, VB.NET, C#… One development framework for relational, XML, OLAP Provide end-to-end development tools Integration with Visual Studio Simplified and consistent source control environment Integrated in-line debugging Extensibility Native XML data type, user defined data types Enhanced data access New distributed application framework: SQL Server Broker

18. Introducing SQL Server 2005 Packaging & Pricing New for SQL Server 2005 Note: All Higher Editions include same functionality as the edition below it. ExpressWorkgroupStandardEnterprise Free 4700 per proc or 900 (Server + 5 users) 7512 per proc or 3489 (Server + 10 users) 31k per proc or 17k (Server + 25 users) 2 CPU 3 GB RAM Management Studio Import/Export Limited Replication Publishing Back-up Log- shipping Report Builder- Basic Reporting Services 4 CPU Unlimited RAM (64-bit) Database Mirroring Failover clustering OLAP Server Report Builder - Reporting Services New Integration Services Data Mining Full Replication & SSB Publishing Unlimited Scale + Partitioning Adv. DB mirroring, Complete online & parallel operations, DB snapshot Advanced Analysis Tools including full OLAP & Data Mining Report Builder + Customized & High Scale Reporting Adv SSIS 1 CPU 1 GB RAM 4GB DB Size Simple Management Tool Report Wizard & Report Controls Replication & SSB Client Basic Reporting Services

19. Reporting services & Report Builder FeatureExpressWorkgroupSTDEEComments Data Source(s)Express 1, 2 Workgroup 1, 2 SE and EE support all data sources (OLAP and Relational) Shared Data Sources Rendering Excel, PDF, Image (RGDI, Print), DHTML SE and EE support All output formats ManagementReport Manager WKGP, SE and EE support SSMS and Report Manager Caching History Delivery Scheduling Extensibility Can add/remove renderers, data sources, delivery, etc. ASP.Net Forms Authentication Custom Authentication SharePoint Integration Scale-out Report Servers Subscription Data Driven Subscription Role Based SecurityFixed Roles SE and EE can add roles Report Builder RB Data Source Workgroup 1, 2 SE and EE support relational and OLAP Model Level Security Infinite Clickthrough Notes 1 - Local Server Only 2 - Relational Only

20. Piattaforme supportate Developer, Standard, Enterprise 32, x64, IA64 Express, WG 32, 64 su WOW Tutte le piattaforme saranno rilasciate contemporaneamente, già da adesso le beta sono disponibili su tutte le piattaforme

21. Multicore & clustering Multicore: I processori multicore saranno a breve disponibili sul mercato Le licenze Microsoft per processor continueranno a contare solo il processore fisico In queste situazioni siamo molto più competitivi della concorrenza, e anche gli analisti ce lo riconoscono Cluster/mirroring SQL server continua a regalare il server hot standby purchè sia solo di standby Sia per clustering che per mirroring, si paga solo il nodo attivo

22. Database Dynamics Past Present Future Leader Best Value Proposition in all segments Revenue & Share Leadership Worldwide Leader in Customer Satisfaction Contender Growing Enterprise Credibility Price Competition in SMB Changing HW environment Created new commodity market Initiated Complete Data & Analysis Platform Upstart

23. 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.