1. Rich Pictures for Open Information Sharing Systems F271, Spring 2003

2. Copyright Holders Advertisers IS Dev Staff Directory of Shared Files Improve Interface Download/Upload Video Music, Software Market Products Track Browsing Locations I need a faster connection Reach a targeted market Users

3. Internet Advertisers & Content Providers Students/Users Developers/IT Web Servers Access Fun/Educational Content Send/Receive Email Discuss/Chat Dev & Test System Manage Database Upload, enter info/content Download, view, info/content Create Co-branded content Pass Ad/Sponsor content View Ad/Sponsorship Generate Revenue Provide New/Entertainin g content Ensure system availability Long- Term Customer Creation Wealth Creation Interact Communicate, Learn, Share, Relax Build Awareness, Generate web-traffic

4. Content users (search & download) Content sharers (make content available for download) Gnutella Community Request Gnutella client download Download Gnutella client Submit content search request Receive content search request Receive Content search results Respond with content search results Content Contributors Development Community (e.g. GDF) Music Companies (labels) Movie companies (studios) Artists (actors, musicians, etc.) (e.g. Unknown artists, studio employees) Upload/share new content files Upload content Submit search Receive results Download Content (music, video, misc. files) Submit search Receive results Losing Money, Copyright infringement? Losing Money, Copyright infringement? Losing Money, Copyright infringement? Features, Performance, user community size. Find desired content Ease of use Download & search time Network/community content System resource availability Security of personal content Community content/usability, Provide new content Upload Client updates, enhancements Gnutella – a file- sharing community Gnutella Client/Server software Hostile Environment (Client) (Server)

5. Gnutella MeGnutella Community Competition Advertisers Music Community Gnutella Website Dude… you better not rip off my music… I needs my royalties to support my expensive habits… Word. Cool… look at all of these rare U2 b- sides!!! Hey, this is kind of slow… I miss Napster… Revenue? Traffic? Hits? The more users the better for us… What are the rules, etiquette, values of the Gnutella community??? How do I make money? How do I shape the community? How do I manage the program? Coordinate events? Improve service thru updates? Aarrrgh! I’m the file sharing pirate! How can I rape and pilliage Gnutella of its users???  Share Files  Download software

6. Local Office Users Project ManagersOn-the road users IT Staff Email Online documents and.MPPs Shared Space Maximize uptime with minimum maintenance Solution analysis & design. Project management and decision making. Speed and access to current data; online and offline Manage servers & PCs Monitor & maintain security Upload real time data Download content Groove.Net: Desktop Collaboration Software Meet online Manage Project Transfer and share data/files Client location solution design & implementation Facilitate communication and provide support Chat Monitor Progress NW support Constant contact with field personnel Implement projects efficiently at low cost Do data analysis Reports Tools Transfer and share data/files