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Apple iPad By Jessica Y. Green
NEED What problem or need existed that gave rise to your innovation? #1 -To keep the company (Apple) at the forefront of the computer manufacturing industry #2 - To be used in a variety of areas to offer an all-in-one package for connectivity, computing, gaming, and any other task you might think of” (Kessler, 2010). #3 - To replace the netbook and laptop
To support Point #1: Kessler (2010) says “The majority of Apple's advancements have seen a number of imitations crop up from other manufacturers, but Apple's solid implementations have keep them ahead of the game.”
Before the iPad, there had been numerous attempts at developing the next “smaller and lighter” product. RESEARCH What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it? With the iPad, Apple “attempts to blend all the recent advancements in modern computing into one product” (Kessler, 2010).
DEVELOPMENT What problems did your innovation encounter in the development process? Who was the intended audience for your innovation? Every one of all ages are the intended target audience for the Apple iPad, as it has the capability to offer something for everyone. Consider these audiences: – the person who rarely uses a computer, – the person who are absolutely into gadgets and new technologies, – ebook reader owners, – iPhone and iPod Touch users, – Mac owners
COMMERCIALIZATION Describe the production, manufacturing, packaging, marketing, and distribution of your innovation. Information from IHS iSuppli, a market research firm : iPad 2 Breakdown Estimates, according to All Things Digital: Wireless Baseband Chip$26.88 Intel (AT&T) and Qualcomm (Verizon) A5 Processor Chip$14.00 Samsung Touch-screen Display$127.00 LG Flash and DRAM Memory$65.70 Toshiba Gyroscope and Accelerometer$29.00 STMicroelectronics -Estimated breakdown cost $262.58
Where Can You Purchase an iPad? Apple.com Best Buy WalMart Target Verizon Wireless AT&T
References Anderson, B. (2010). 14 problems with apple's ipad leading to failure. Retrieved October 5, 2011 from http://www.infernodevelopment.com/14-problems-apples-ipad- leading-failure http://www.infernodevelopment.com/14-problems-apples-ipad- leading-failure iPad 2 teardown: Where the parts come from; how much they’re worth. (n.d.). Retrieved October 5, 2011 from http://wickedsago.blogspot.com/2011/03/ipad-2-teardown- where-parts-come-from.html http://wickedsago.blogspot.com/2011/03/ipad-2-teardown- where-parts-come-from.html Kessler, T. (2010). Apple's latest creation: It's an ipad! Retrieved October 5, 2011 from http://reviews.cnet.com/8301- 13727_7-10442722-263.htmlhttp://reviews.cnet.com/8301- 13727_7-10442722-263.html White, K. (2011). The unveiling of apple's ipad tablet. Retrieved October 5, 2011 from http://www.time.com/time/photogallery/0,29307,1957124_202 9812,00.html http://www.time.com/time/photogallery/0,29307,1957124_202 9812,00.html
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