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Website Management – DePaul University, May 19, 2003 Mike Yantis Director Website Sales & Marketing

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Presentation on theme: "Website Management – DePaul University, May 19, 2003 Mike Yantis Director Website Sales & Marketing"— Presentation transcript:

1 Website Management – DePaul University, May 19, 2003 Mike Yantis Director Website Sales & Marketing

2 Overview of Newark InOne Websites  3 Websites; USA, Canada and Mexico  Sales:  $18M Annualized Run Rate  4.2% of overall Newark InOne NSB  Average 425 orders per day  Average order value is $141  Registrations:  70,000 registered website users out of 300,000 Newark InOne contacts  100 new registrations per day on the website  50,000 Product Searches per Day  1.2M Products on Website – 100,000 in Stock

3 Three Lessons from Customers 1.Give Me All of the Information About My Account and Order 2.Focus on Usability and Giving me Details about How to Complete a Transaction 3.Enable me to Find the Product I am Looking for Quickly

4 Back Office Integration is Critical Back Office Website E-proc. Backbone BPCS 1. Automated web order entry EVCOR Line Item Tracking # 2. Update Order Status - Received - Shipped - Tracking # E-proc. Harness Server Order Status available on website 3. Order Confirmation 4. Ship Notice with Tracking # Siebel

5 Today Back Office Integration Supports  E-mail Order Confirmation  425 orders per day  Full line detail  E-mail Shipment Notification  425 orders per day  Tracking numbers available at line level  Order Status and History Requests  All website orders with shipment tracking numbers  Store for a period of three months  Manual Links Between Website and Siebel for Account and Contact Information

6 Customers Want More Information = Further Integration  Order Status and History for All Orders  E-mail Shipment Notices for Split-Shipments  Tax Calculation at Time of Order  Freight and Insurance Charges at Time of Order  Special Handling Requests  Certificate of conformance  Certificate of origin  Cage codes  Real-time Inventory and Dependable Lead-time Information  Update Account Level Information at Any Time

7 A Usability Issue User Task – Login to the WebsiteLogin

8 What is Usability? “Usability is the degree to which people (users) can perform as set of required tasks.” Usability for the Web; Brinck, Gergle, Wood

9 Usability Should be Pervasive Throughout the Development Process Requirements Analysis Conceptual Analysis PrototypesDevelopmentLaunch  Use Case Development  Competitive Analysis  Persona Creation  Task Flow Analysis Task Flow Analysis  Information Architecture  Screen Designs  Focus Groups  Usability Checklist  User Testing  User Problem Tracking  User Observations Adopted from: Usability and the Web, pg 32-33

10 Task Flows Identify Potential Roadblocks

11 Implemented Guidelines from Leading Usability Resources  Norman / Nielson Group – Jakob Nielson  E-commerce User Experience  Observation Based Guidelines   National Cancer Institute  Aggregate and rate the quality of usability research and establish usability guidelines   User Interface Engineering – Jared Spool 

12 NNG Usability Baseline – 103 Guidelines out of 187

13 Three Primary Searching Options 1.Third Party Search Engines  Used by buyers to price shop  Query distributors structured website content in real-time for product availability and price  PartMiner and FindChips – Electronic Components Portals  Electronic Manufacturer Websites – Direct links to distributors to buy 2.Search Engines and Directories  Increasing preference of design engineers  Primarily searching for electronic component information in unstructed content, I.e. datasheets in.pdf 3.Internal Website Search Engines

14 Third Party Search Engines - PartMiner

15 Third Party Search Engines - FindChips Prices easily compared

16 Increasing Search Engine Result Placement is an Ongoing Effort Unstructured Content Results

17 Sponsored Placement is Gaining Interest

18 Internal Search Engine Requirements Continue to Increase  Pricing within Search Results  Contract pricing viewable at search results  Promotional pricing support at account and user level  Search only customer defined catalogs  Columnar pricing displayed at search results  Configurable Search Results  Sortable and displayed in user defined order  View only in-stock items  Rich Product Data  Technical parametric attributes for design related products  Product datasheets – currently 130k on website  Product images  Substitutes, associated items and obsolescence information

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