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Demand & Supply Group Members: Joel Shreya Jway Darrel Wei Xuan Jing Wen
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iPAD
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What A tablet computer announced by Apple Computer, Inctablet computerApple Computer, Inc It uses a virtual keyboard for text input and runs most iPhone apps.virtual keyboard iPhone apps
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RELEASE Apple began taking pre-orders for the iPad from U.S. customers on March 12, 2010 The Wi-Fi + 3G version was released on April 30.3G
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Financial Conference Call, Steve Jobs announced that Apple had sold more iPads than Macs for the Fiscal Quarter.
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Determination of $ O Producer O Productivity O Target profit O Consumer O Economy O Price of substitutes
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Producer Better state of technology Number of iPads produced/unit time increases Efficiency or productivity increases Cost of unit will decrease (and vice-versa) Productivity
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An Example O Japan O Major producer of iPad parts O Recent earthquake and tsunami O Threaten supplies O Cause producers to decrease Productivity O Result in price to increase
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Producer Producers are profit-driven Set prices where they can earn a profit Will adjust prices according to the % profits they want to earn Target Profit
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Consumer Changes in consumers’ income(either increase or decrease) Directly proportional to demand for iPads Will cause producers to supply accordingly Hence determines price accordingly Economy
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Consumer Compare prices of the different goods Prices compared in terms of monetary and taste and preference Egs Samsung Galaxy Tab, Acer’s Android Tablet Price of Substitutes
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Acer’s Android Tablet Samsung Galaxy Tab
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Relation O Add to the added value of the iPad O Results in an increased cost of the iPad whether directly or indirectly O Appealing to the taste of the consumer, thereby increasing the demand for iPads
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Recent Developments O Technological O Substitutes O Eg Samsung Galaxy Tab O Environmental O Recent catastrophe in Japan
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An Overview Producer Consumer 1. Productivity 2. Target Profits 1. Economy 2. Price of Substitutes
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