1. NRE701: Promoting New Progress Indicators February 7, 2005

2. Purpose Flaws exist with GDP’s measurement of progress New sustainable indicators have been developed However, none of these indicators have been widely adopted New progress indicator may change mental models of “progress” & the actions people take in order to achieve progress. Goal: to get a sustainable progress indicator widely adopted

3. Objectives Analyze how indicators are developed and become adopted nationally as well as globally. Determine how a new progress indicator is adopted by different sectors – government organizations, financial firms, educational/research institutions, corporations, the public, etc. Develop a plan for a new indicator to become widely adopted. Have several key organizations to commit to using a new indicator.

4. Redefining Progress RP measures the real state of our economy, our environment, and social justice with tools like the Genuine Progress Indicator and the Ecological Footprint. RP designs policies—like environmental tax reform—to shift behavior in these three domains (economy, environment, and equity) towards sustainability. RP promotes and create new frameworks—like common assets—to replace the ones that are taking us away from long-term social, economic, and environmental health.

5. GPI

6. Deliverables An analysis of the adoption of new indicators A strategic marketing plan for a new indicator Commitment from organizations to use a new indicator

7. Next Steps Conference call with Redefining Progress Discussions with other organizations that develop sustainable indicatory Define scope of project Analysis of validity of GPI Meetings with faculty