1. NATURE AND IMPORTANCE OF MARKETING CHANNELS
What is a Marketing Channel of Distribution?
Marketing Channel

2. FIGURE 13-1 Terms used for marketing intermediaries

3. NATURE AND IMPORTANCE OF MARKETING CHANNELS
Value Created by Intermediaries
Functions Performed by Intermediaries
Transactional Function
Logistical Function
Facilitating Function
Consumer Benefits from Intermediaries

4. FIGURE 13-2 Marketing channel functions performed by intermediaries

5. CHANNEL STRUCTURE AND ORGANIZATION
Marketing Channels for Consumer Goods and Services
Direct Channel
Indirect Channels

6. FIGURE 13-3 Common marketing channels for consumer goods and services

7. CHANNEL STRUCTURE AND ORGANIZATION
Electronic Marketing Channels
Multiple Channels and Strategic Alliances
Dual Distribution
Strategic Channel Alliances

8. FIGURE 13-5 Representative consumer electronic marketing channels