1. Digital Marketplace Project: Update for PTSC Academic Technology Services California State University October 18, 2006

3. CSU Integrated Technology Strategy  Academic Technology Plan in 2003 –Developed through campus consultation and cross- functional leadership –Approval/Direction on 1 st Four Priorities by Presidents and Provosts  Foundational Skills (Math, English, ICT)  eLearning Framework (LMS, MERLOT, Libraries, )  Student Success (Degree Audit)  Digital Marketplace –Continued consultation with advisory groups + –CO leaders provide new/additional directions Want MORE? http://www.calstate.edu/ats

4. CSU Strategic Direction by Board of Trustee  Reduce Remediation  Facilitate Graduation (22 Points of Light)  Provide Access to Quality Education –Section 508 compliant –Affordable –Convenient The CSU has significant imperatives to improve

5. Digital Marketplace is a CSU Strategic Response to Imperatives for Change VISION: Establish an electronic exchange and commerce trading presence to share, sell, and distribute academic technology goods, and educational content and services to the CSU and subsequently to other institutions of higher education. SCOPE OF IMPACT: Worldwide Service SCOPE OF WORK: Focused on high value needs and low- hanging fruit

6. Digital Marketplace Village Individual goals served Sale of goods and services products Amazon.com model Town Council Provide policies, laws, etc. Start with CSU, and add other higher ed institutions as members later City Managers & Professional Staff Provide infrastructure, operations and services Department Store - Commerce Direct sales between producers and customers Wholesale to wholesale or retail to customers Peer to peer transactions eBay.com model DIVA Peer to peer/public Direct exchange/use/share MERLOT free exchange section Serves the community good (Through “tax” dollars) Some free services to public ID authentication for privileges (Library Card) CSU Electronic Core Collection MERLOT peer review collection; services Library - Public Interest Farmers Market - Exchange/sale Community Park - Share Formality Structure Standards Regulations Warranty & implied quality assurance

7. What are the Benefits to the CSU?  Enable student success through availability of learning resources –Improve readiness –Deliver accessible education –Facilitate graduation  Reduce the cost of content to students  Provide students greater choice in finding and organizing content  Provide faculty greater choice in designing curriculum using free to fee-based content  Provide a convenient and efficient one-stop, web-based shopping  Simplify life

8. Relationship: Work flow among functions  Content provider distributes materials  User browses and acquires materials from retailer  Retailer provides permissions for acquiring material from clearing house  Content Host delivers material to user or users application  Clearing house handles the transaction and billing for learning content royalties

9. Some Design Principles What the Digital Marketplace is  A broad set of open, standards-based Internet services that allow for the exchange of commercial and non-commercial education content between many providers and many users  This exchange treats education content individually at an object-level  This exchange operates independently of the application which uses the education objects (e.g. a LMS or an eportfolio)  This exchange enables full access compliance by using applications  Providers are free to put conditions of use on their property  Users are free to gather content from any source available  Providers and users are free to negotiate terms as appropriate  The integrity of the exchange is maintained by trusted third parties which manage the exchange

10. The Digital Marketplace:What are the challenges?  Requires –True content inter-operability –True application inter-operability –Trusted rights management and billing mechanism –Parties working together to define the roles and how the roles will work together  Everyone must see the potential for meeting their own goals and objectives –Business cases against specific business models close –Institutions meet their academic needs and operational requirements  Must establish a new entity for many-to-many transactions: Clearing House  The IP behind this design must be open  User requirements must guide role and relationship definitions to scale up consumption

11. Master Plan  Multi-Phase Rollout –CSU –MERLOT –ROW  Initial Phase (January, 2007) –Assure approach remains valid –Gather use case requirements from faculty, students, publishers –Build initial elements as part of e-Leaning Architecture Initiative –Establish an governance structure to guide the development of the DM –Look for early demonstration  Trial System (August, 2007)  Version 1.0 (first wave of campus users) Production Rollout (January, 2008)

12. Developing Partnership  Approach must include key players in the HE learning marketplace  Attendees at Digital Marketplace Summit on July &/or Sept 25-26 at the CSU –Apple –Bedford, Freeman, Worth –Blackboard WebCT –CISCO –Desire2Learn –Giunti –HarvestRoad –IMS Global Learning –O.K.I./MIT –Oracle –O’Reilly Media –Pearson –Sun –Thomson –Varsity Books  Recent inquiries to join –Microsoft –Adobe –Angel –McGraw Hill –Carnegie Mellon –IBM

13. Applications views into DM for specific purposes Digital Marketplace will become transparent to users as application are defined by the users in the terms of how content is used and interacted with to provide efficiencies in teaching and learning (DM will be the asterisk and not the focal point) Digital Marketplace Content Services Syllabus Builder LMS Adaptive Learning Virtual Classroom ePorfolio Data Warehouse Faculty Faculty Faculty Administrator Provost Dept Head Student Student Faculty

14. Three Major Services Publish / Assembly Services Content Services Educational Applications Services User- Faculty Administrators Administrators Facilitates reuse Enforces content compliance Reduces time on task Increases quality User- Content providers Content Delivery Content Delivery Clearinghouse functions Transparent to Faculty & Students User- Students Faculty Faculty Administrators Administrators Use Case Driven Aligned to CSU Initiatives Customizable by campus

15. Digital Marketplace Architecture and Application View e Content Protection Layer Digital Marketplace Oracle Services Oriented Architecture Digital Marketplace will be the first application deployed within the ATS SOA eCommerce

16. 9) Resource Upload and Submission 2) Federated Search 10) Content Authoring & Assembly 13) Assessment 14) Grading Calendar 7) Course Catalog 11) Collaboration Tools 6) Identity Access Management 8) Course Creation 4) E-Commerce 5) Content Protection Service Workflow Common CSU ATS Services Optional CSU ATS Services No Common Service planned at this time 3) Repositories Of Record & Federated Meta data 1) Content Delivery CSU DM SOA Services 12)Content Preview

17. Leveraging the M.I.T / O.K.I project approach to SOA flexibility and sustainability along with the Oracle SOA implementation http://www.okiproject.org Fundamental Technology Strategy

18. Open Service Interface Definitions (OSIDs)  Define “Service Sockets” for Applications “Service Plug-ins” for Service Providers  One element of the SOA landscape  Complementary with Web Services WSDL, etc. and other protocols  Supportive of Data/Metadata standards

19. Available elements using this approach Content / Repositories Rotch Visual Collections  Tufts Digital Library  Tufts Artifact  Google  MERLOT  ARIADNE  Jstor  ARTstor  UCLA Digital Library  iTunes U  Cisco VMS  Bedford, Freeman, and Worth  Metamedia  Museum of Fine Arts, Boston  Others in progress Pearson Custom Publishing Thomson Publishing O’Reily Configurable RepositoriesZ39.50SRU/SRWOAIFedoraMySQLPostgresDspace Giunti Learn eXact Lobster HarvestRoad Hive Local Google site

20. Available elements using this approach (1 st Pass need more validation)(2 of 2) Federate Search Tools SearchParty Lionshare Thalia image tool (MIT) Stellar image tool (MIT) Harvest Road Hive Authoring Tools Pachyderm (Presentation Tool) Exact Packager (Learning Object Authoring) Hive Explorer with RELOAD VUE (Concept Mapping) LMS Blackboard (in progress) WebCT (in progress) Sakai Moodle (in progress) Content Preview VUE Harvest Road Explorer Delivery Application iTunes U Learn eXact Mobile Delivery Devices Web Browsers iPOD IPAC Blackberry

21. Kinds of Specifications/Standards

22. Data/Interface/Protocol Examples :  Service Interface Specifications - including but not limited to: –OSID –Repository OSID for JSR 170 ( in process) –Etc…  Data Specifications - including but not limited to: –IMS Content Packaging –IEEE LOM –SCORM Packaging –Dublin Core –METS Schema –Etc…  Protocol Specifications - including but not limited to: –Web Services –SRU/W –Z39.50 –Etc…

23. Interface Adapters Patterns (types of OSID services)  Federating –e.g. search or submit with multiple targets  Unified View –e.g. map disparate metadata to a common set of types  Disaggregation –e.g. distribute implementation  Business Rule –e.g. conditional behavior  Side-effect –e.g. make a group when making a course  Version –e.g. mapping to previous OSID implementations  Bridging –e.g. providing cross language solutions

24. PearsonCSU LOR Merlot OSID = Open Service Interface Definition (Magic Middleware) (LMS – Get Content)

25. CSU Metadata Framework

26. Delivers and renders “same” information in different formats and locations 1 content into two locations in different formats LMS Authoring Tool Assistive Device

27. Student Faculty Librarian CSU Institutional Repository

29. Summary  Digital Marketplace is a technology infrastructure service that enables –SCALEABLE CUSTOMIZATION of user-centered application services –Technology-enhanced services across multiple CSU initiatives –CSU to break down significant barriers to deliver an accessible, affordable, and high quality education

30. www.calstate.edu

31. 1.Professor Plum, from either a web browser (RLMS) or a desktop application (VUE), logs in. 2.This results in a call to the Authorization OSID implementation for DM. 3. All tools that operate within the DM use a common mechanism for user authentication. 4. The DM receives authorization triples from campus IAM systems (who can do what with what). 5.Federated search is distributed to multiple repositories. 6.The search is converted from a common form to a back-end specific form. The same holds for converting results from repositories to the common Asset and metadata form used with the OSID. 7.Assets and their metadata flow back to the tool. 8.Resource lists are created, based on assets, and stored in the Hive. Note that Hive can use notification and workflow to alert the accessibility office for them to examine the resource list. 9.Hive can push resource lists to various LMSs.

32. Back up slides

33. CSU –DM Review Council MERLOT –DM Review Council DM Project Team GovernanceMarketplaceFunctional Design Engineering – Infrastructure Deployment DM Project Office CSU-DM Review Council Membership: 1 Provost, 2 CIO, 3 Faculty, 1 CFO, 1 Librarian, 1 Student Services (accessibility) Responsibilities: Represent and communicate with/to CSU campuses, DM Project Office, and other CSU advisory groups Review and provide recommendations to the DM project office on the Be the forum for issues and their resolution on the DM project. Identify policy needs and recommend policies for the CSU’s planning, design, implementation and assessment of the DM project.

35. Use Case #1  Faculty “sampling” and selection for instructional resources for students and professional development resources for themselves  Student acquisition of instructional resources (faculty-selected and self-selected) and student development resources (see handouts)

36. How the Digital Marketplace will work 1: Content provider publishes content to hosting facility, informs retailers, informs clearing house 2: Retailer promotes content, user browses and acquires content from retailer, retailer informs clearing house 3: User receives permissions for content usage from clearing house 4: User received protected content from hosting facility 5: Clearing house handles billing and attribution Content Hosting Facility Retailer Content Publisher Content Provider Content Hosting Facility Clearing House Retailer Use rs (1) (2) (3) (4) (5) Source: “Toward an Electronic Marketplace for Higher Education”, IEEE Computer, June 2005, pg 66ff.

37. January ’07 Interoperability Architecture based on Use Case (so Far) Discovery Preview