1. Television, Music, and Movie Exchanges Throughout the World

2. TELEVISION

3. Where Did That Show Come From? Europeans primarily watch American television programs. In 2001, the number of American programs exceeded European programs by more than 4 to 1.

4. MUSIC

5. Where Did That Music Come From? In the United States and Japan music created domestically is clearly primary. In other countries music from other nations has a much larger following.

6. MOVIES

7. Which Regions or Nations Have the Most Movie Screens?

8. Which Nations Sold the Most Movie Admissions in 2001? Given the number of admissions sold in the U.S., it’s not surprising that America has a huge role in deciding international box-office hits. See next slide.

9. What Were People Watching in 2001? In a word? Hollywood. Below are the top-twenty box office hits of 2001.

10. What Market Share Do U.S. Films Have? Over 93% of all movies watched in the United States are American. Even in France, over half of all the films seen are American.

11. Who in the EU is Watching Eastern European Films?

12. Who In the EU Is Watching Latin American Films?

13. What Are the People of the EU Watching Most Often? Although Europeans do watch films from Eastern Europe and Latin America, those films represent a very small proportion of the total number of films watched.

14. Sources Slide 3: Quelle: ETS/OBS Slide 5: Table Five, “UNESCO World Report 1998”, UNESCO Slides 7-8: Focus 2002, Cannes Market Slide 9: Variety in Focus 2002, Cannes Market Slides 11-12: European Audiovisual Observatory - Database LUMIERE Slides 10, 13: “World Film Market Trends”, Focus 2002, Cannes Market