1. Business 100 Introduction to Business Dr. Kathy Broneck

2. Review Retailing Distribution Consumer Shopping Habits Supply Chain Management

3. Preview Advertising Public Relations Promotions Integrated Marketing

4. Total Direct Advertising Expenditures In billions Source: Source: The Direct Marketing Association & Advertising Age, FACTPAK, 2002.

5. Top Brand Advertisers McDonald’s$629 Mil Verizon Wireless 508 Mil AT&T Wireless 384 Mil Cingular Wireless 347 Mil Home Depot 346 Mil

6. Advertising Today Persuasive Communication Infomercials Internet Global Advertising

7. Century’s Top Ad Jingles “You deserve a break today” “Be all you can be” “Pepsi-Cola hits the spot” “Mm Mm good!” “See the USA in your Chevrolet” “I wish I were an Oscar Mayer wiener” “Double your pleasure, double your fun” “Winston tastes good like a cigarette should” “It’s the real thing” “A little dab’ll do ya” (Brylcreem) Source: Source: Advertising Age

8. Favorite Budweiser Advertising Slogans 1899 King of Bottled Beers America’sSocialCompanion 19371943 Food’s Favorite Companion 1947 It lives with good taste everywhere 1953 When you know your beer… it’s bound to be Bud 1971 When you say Budweiser, you’ve said it all 1993 Proud to be your Bud

9. Total Direct Mail Expenditures In Billions Source: Source: The Direct Marketing Association & AdAge.com

10. Public Relations Steps Listen Change Inform Publicity Free More Effective Than Advertising Believable No Control No Repetition

11. Sales Promotion Internal & External Sampling Word-Of-Mouth Viral Marketing/Swag Technology

12. Tips on Issuing Coupons Coupons can be used as a “Thank you for buying” or a “Stop and try us.” The value must be enough to attract customers. Use coupon promotions sparingly. Get professional help to get maximum exposure. Color-code your coupons for different groups that use them

13. Factors That Affect The Promotion Mix Type of Product Stage in the Product Life Cycle Target Market Characteristics Actions of Competitors Available Funds

14. Components of Integrated Marketing Advertising Corporate Communication Crisis Communication E-Commerce Event Marketing Internal Communication Issues Management Multimedia Public Relations Sales Promotion Strategic Planning Web Design

15. Objectives of Integrated Marketing Build Brand Equity Provide Information Manage Demand & Build Sales Differentiate Products Influence Perceptions, Attitudes, & Buyer Behavior

16. Building IMC IMC  Gather Data & Maintain Database  Respond Quickly To Adjust Policies & Procedures  Provide Accessible Information