1. Agenda – Week 8, Day 1 Debrief from Flash Transition to Professional Portfolio Tuesday: Unpack assignment, Personas, Examples Tuesday: Conceptual designs, Portfolio text, Thursday: Formative eval, Carrie presentation Tuesday: Open house (assignment due)

2. Debriefing - Flash Form a group of 2-3 other students. In your groups Share your solutions Prepare to share with the class 1 or more solutions…

3. Professional Portfolio Your final group project in this class is to design and develop a web-based professional portfolio. This professional portfolio should showcase the work that you and your team have completed since the beginning of your work for the company (i.e., throughout the term).

4. Portfolio - Examples Professional Examples Hankins and Anderson Engineering Former TC310 Student Examples Autumn 2002 – Documentum Group Autumn 2002 – EMP Group Autumn 2002 – Nokia Group Autumn 2002 – Weyerhauser Group Autumn 2002 – EMP Group

5. Portfolio – Building Blocks Eight Solutions: Illustrating uses of software: Word, Powerpoint, Photoshop, Visio, RoboHelp, Dreamweaver, InDesign, and Flash Illustrating genres of TC activity: Document design, Presentation design, Fact Sheets, Online Help… Illustrating use of common software functionality - Styles, Master Slide/Page, Executive Summaries Design rationale Highlights of solutions Learning Reflections What you know (have learned) Challenges with different software tools Areas for future learning

6. Audience Analysis – Users What types of users might make use of the professional portfolio?

7. Audience Analysis - Personas Persona – “A persona is a profile of an archetypal user synthesized from a series of interviews with real people. It includes a name, a social history, and a set of goals that drive the developer’s design of the product or website.” (Perfetti, in Intercom, Nov 2002, p. 35)

8. Audience Analysis - Personas Example Persona of a Student in 310: Sara is a junior in technical communication. She joined the department recently when she learned she could combine her interest in writing, technology and science. She currently does not know exactly what she plans on doing with her degree. Although she has had little experience in using varied software tools, she is confident in her ability to learn new tools as needed.

9. Audience Analysis - Personas Persona – “A persona is a profile of an archetypal user synthesized from a series of interviews with real people. It includes a name, a social history, and a set of goals that drive the developer’s design of the product or website.” (Perfetti, in Intercom, Nov 2002, p. 35) Your Team Task Create a persona for the assigned user group with: name, goals/tasks, knowledge, and circumstances of use Post your persona to the course EPost.

10. Assignment Analysis Some Questions: What are features of an effective professional portfolio? What are important CRITERIA in evaluating the professional portfolio? What TASKS are involved in the development of the professional portfolio? What STRATEGIES might be useful in developing the professional portfolio? Your Task: Skim the article “Developing a web-based portfolio” to identify potential criteria, tasks, and strategies.

11. Wrap - up Today: Unpack assignment, Examples, Personas, Strategies Upcoming Tuesday: Conceptual designs, Portfolio text, Thursday: Formative eval, Carrie presentation Tuesday: Open house (assignment due)

12. Wrap-Up: Homework Each team member should come to class with a set of sketches showing one potential design concept (i.e., a conceptual design). At minimum, you sketches should include (a) a main page and (b) a portfolio element page.