1. Lectures in Microeconomics-Charles W. Upton The Theory of Choice

2. Theory of Choice Basic Model of Choice

3. The Theory of Choice Theory of Choice Basic Model of Choice Some Simple Illustrations

4. The Theory of Choice The Basic Model Suppose an individual is asked to choose among the following

5. The Theory of Choice The Basic Model Suppose an individual is asked to choose among the following

6. The Theory of Choice The Basic Model Suppose an individual is asked to choose among the following We make some basic assumptions about how the choice will be made

7. The Theory of Choice Assumption of Completeness I prefer Basket A to Basket B

8. The Theory of Choice Assumption of Completeness I prefer Basket A to Basket B  I prefer Basket B to Basket A

9. The Theory of Choice Assumption of Completeness I prefer Basket A to Basket B  I prefer Basket B to Basket A  I am indifferent. The two are equally attractive.

10. The Theory of Choice Assumption of Completeness I prefer Basket A to Basket B  I prefer Basket B to Basket A  I am indifferent. The two are equally attractive.  I don’t know  Neither

11. The Theory of Choice Assumption of Transitivity If A is preferred to B and B is preferred to C Then A is preferred to C

12. The Theory of Choice More is Better than Less If Basket A contains more than Basket B, then A is preferred to B

13. The Theory of Choice More is Better than Less If Basket A contains more than Basket B, then A is preferred to B –Basket A: 3 Apples, 2 Bananas –Basket B: 2 Apples, 2 Bananas A >B

14. The Theory of Choice More is Better than Less If Basket A contains more than Basket B, then A is preferred to B –Basket A: 3 Apples, 2 Bananas –Basket B: 2 Apples, 2 Bananas A >B

15. The Theory of Choice Utility Functions The assumptions mean that individuals have a utility function U(A, B)

16. The Theory of Choice Utility Functions The assumptions mean that individuals have a utility function U(A, B) The function gives the “utility” for different combinations of (say) apples and bananas

17. The Theory of Choice Utility Functions The assumptions mean that individuals have a utility function U(A, B) The function gives the “utility” for different combinations of (say) apples and bananas If U(A 1,B 1 ) > U(A 2,B 2 ) (A 1,B 1 ) is preferred to (A 2,B 2 )

18. The Theory of Choice An Example U= AB

19. The Theory of Choice An Example U= AB

20. The Theory of Choice An Example U= AB

21. The Theory of Choice An Example U= AB

22. The Theory of Choice An Example U= AB D > C > B = A

23. The Theory of Choice Modifying the Example U= (AB) 2 D > C > B = A

24. The Theory of Choice Ordinality U(Basket A) = 10 U(Basket B) = 7

25. The Theory of Choice Ordinality U(Basket A) = 10 U(Basket B) = 7 A >B

26. The Theory of Choice Ordinality U(Basket A) = 10 U(Basket B) = 7 A >B Period!

27. The Theory of Choice End ©2004 Charles W. Upton