1. From Invention to Start-Up
Personal Risks and Rewards
Jeff Hussey
Fluid Capital, LLC

2. What comes first? Invention? Start-Up? Innovation?
The invention may be the innovation
It might not be
A key component of the invention is understanding its application

3. Are you right or just “sure”?
How do you know?
What do your customers say?
Will they put their money where their mouth is?
How many?
Keep asking the question…

4. What are you working for?
It isn’t just about money
It’s about creating sustainable value
What’s your
Vision
Mission
Culture

5. What are the risks? Professional Personal
It requires a massive amount of time
Involves a lot of stress
Takes a toll on your family
Takes a toll on your finances

6. What is your role?
CEO
CTO
Product Manager
Cheerleader

7. Every problem is a personnel problem
Don’t be a problem
Ego is dilutive to net worth

8. What are the rewards? Intrinsic Extrinsic
Assemble and grow an effective team
Create and retain satisfied customers
Change the world, or at least a part of it
Extrinsic

9. Good toys…

10. My $.02 Know yourself Be honest with yourself and significant others
Try to keep a balance
Have fun!

11. Good Luck!
Thanks