1. Innovations and creativity as determinants of the successful management in the field of public policy How ideas exchange process influences individual creativity Sergey R. Yagolkovsky State University- Higher School of Economics, Moscow,Russia

2. Goals Evaluation of influence of the ideas exchange process on particular parameters of individual creativity Assessement of interrelations among subjects’ creativity, innovativeness, and ways of others’ ideas adoption and use

3. Hypotheses Dynamics of individual creativity parameters are influenced by the semantic characteristics of stimulus ideas, as well as by the way of their exposure Originality of subject’s ideas depends on the level of novelty of stimulus ideas Personal innovativeness correlates negatively with the passive adoption of other person’s ideas

4. Sample Total: 464 students: 157 males and 307 females. Basic experiment: 382 persons:125 males and 257 females. Age: 15-46 (M= 21.90, SD=5.80).

5. Measures Innovativeness Kirton Adaption–Innovation Inventory (KAI) Creativity Creativity Guilford verbal test of creative thinking “unusual use” (Averina and Shcheblanova’s Russian adaptation)

6. Creativity parameters 1. productivity 1. productivity - a total number of proposed ideas; 2. flexibility 2. flexibility - a number of semantic categories, which ideas related to; 3. originality 3. originality - singularity and statistical rarity of proposed ideas

7. Similarity between subjects’ ideas and stimuli Identical to stimulus ideas under the formulation Similar to stimulus ideas on sense

8. Stimulus ideas 1. low level of originality 2. high level of novelty 3. aggressive content 4. “silly”, bluntly foolish

9. Design newspaper 1 st stage: Participants generated ideas concerning unusual applications of newspaper wooden ruler, the same object- wooden ruler 2 nd stage: Participants produced their own ideas concerning uncommon applications of wooden ruler, while being exposed to stimulus ideas (unusual uses of the same object- wooden ruler)

10. 2nd stage 1 st experimental scheme (mediated communication) Respondents were given printed list with stimulus material 2 nd experimental scheme (live communication) Participants were exposed to stimulus ideas in conditions of live communication in pairs

11. Productivity dynamics under the 1st experimental scheme Stimuli silly low novelty high novelty aggressive Mean 13 12 11 10 9 8 1st stage 2nd stage

12. Originality dynamics under the 1st experimental scheme Stimuli silly low novelty high novelty aggressive Mean 3,4 3,2 3,0 2,8 2,6 2,4 1st stage 2nd stage

13. Productivity dynamics under the 2nd experimental scheme Stimuli silly low novelty high novelty aggressive Mean 20 18 16 14 12 10 1st stage 2nd stage

14. Originality dynamics under the 2nd experimental scheme Stimuli silly low novelty high novelty aggressive Mean 3,2 3,0 2,8 2,6 2,4 2,2 1st stage 2nd stage

15. Conclusion Novel and “silly” ideas positively influence individual creativity; Individual innovativeness is related with active manipulations with other person’s creative products; Results of the study could be a basis for differentiating between motivational and cognitive-behavioral determination of the personal innovativeness.

16. Thank you