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© Pearson Prentice Hall 20093-1 Each business must first analyze its industry and choose a competitive strategy. Will it be a low-cost provider or differentiate.

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Presentation on theme: "© Pearson Prentice Hall 20093-1 Each business must first analyze its industry and choose a competitive strategy. Will it be a low-cost provider or differentiate."— Presentation transcript:

1 © Pearson Prentice Hall 20093-1 Each business must first analyze its industry and choose a competitive strategy. Will it be a low-cost provider or differentiate its products from competitors? Then it must design its business processes to span value- generating activities. Once those decisions have been made, a business can structure an information system that supports its business processes. Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Systems?

2 © Pearson Prentice Hall 20093-2 Fig 3-10 Business Process & Information System for Bike Rental Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Systems?

3 business processes.

4 The Five Competitive Forces That Shape Strategy http://www.youtube.com/watch?v=mYF2_FBCvXw


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