1. An Introduction to MSU Technologies Presentation to the College of Engineering Oct. 7 th, 2008

2. Why operate a technology management office? Transfers innovations into the market that enhance quality of life (public good) Supports existing research activities and helps to attract new research funding Helps recruit and retain best and brightest faculty Adheres to federal Bayh-Dole Act requirements Generates new revenue streams Creates new companies and jobs Improves image of the university Assists university’s economic development efforts in the community and throughout Michigan 6/25/2015 2

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4. 4 Technology Commercialization Process Goals –Efficient and effective process –Data / information driven decision making –Maximum technology potential = best business environment US Patenting US, Foreign Patenting Screening Evaluation In-Depth Commercial Assessment MarketingLicensing License Compliance Return to Inventor Disclosures

5. 6/25/2015 Screening Analysis and Criteria (2 hours – industry expert) Commercialization –Type of Technology (obsolete to revolutionary) –Technology Readiness Level (concept to ready for production) –Ease of Adoption by Industry (switching costs) Market – Range of Applicability (single to many industries) –Market Size (niche to very large sales per year) –Market Growth/Potential (declining to rapid growth) –Market Maturity (passed to emerging) IP landscape – Potential for or current coverage –Breadth of coverage 5

6. 6/25/2015 Screening Rankings High(H): most findings are favorable for commercialization and the technology should move to assessment. Medium High(MH): technology looks promising but some aspects are not compelling or incomplete. If resources are available, assessment is warranted. Medium Low(ML): there is limited market potential or some commercialization barriers. Limited additional resource expenditure is recommended. Low(L): little or no market potential and significant barriers. Expenditure of further resources to commercialize the technology is not recommended. 6

7. 6/25/2015 Next Steps After Screening 1.Assessment 2.Patent or other IP protection 3.Potential future development 4.Return and release 7

8. 6/25/2015 Assessment (40 hours – industry expert) Technology Overview –Disclosing Description –Benefits –Applications Invention Status –Protection Status –Ownership Status –Licensing Status –Urgent Actions 8 Recommendation – Action –Pursue –Post –Monitor –Release –Other

9. 6/25/2015 Assessment, continued Inventor Interview –Expert Interviews Chart (Company / Name / Division and/or Title / Contact Info / Comment) Summaries –Market Information Value Chain (Level / Comment / Players) IP Summary –Potential Licensees Company / Name / Contact Info / Comment / Expressed Interest –License/Venture Capital Ready 9 Start Up Company Potential –Analysis Summary Factor / Rank (1-10) / Comments IP Protection Market & Timing Level of Development Ease of Implementation

10. 6/25/2015 Please visit our new website at technologies.msu.edu for MSUT staff contact information, answers to common questions, forms, and other useful information. 10