1. Formidlingsavdelingen formidle - middleman - “go between” information disseminate communicate inform department

2. Public Relations Public Affairs Liaison Office InfoCentre Public Outreach public awareness

3. Giving society something that is critically important: knowledge

4. people + information Where do people go for information? How are people made aware of information? ACTIVE PASSIVE newspapers, magazines, etc television internet books exhibitions news billboards advertising - TV, print

5. Film = active + passive select to watch show film to specific groups accidental tourists

6. Where do people go for information? How are people made aware of information? ACTIVE PASSIVE newspapers, magazines, etc internet books exhibitions news billboards advertising - TV, print film active + passive media contacts news articles web sites books press releases posters, brochures, flyers theme campaigns advertising news bits, 30, 50 archives FORM

7. FORM at UiB is special publication (text) media contacts photography design / multi-media TV technical support

8. Public Relations Public Affairs Liaison Office InfoCentre Public Outreach Info, communication & media MediaCom...

9. scientists public information, new technology, health, security,... support, regulations, recruitment,... Dedicated public outreach programmes can help optimise this exchange. language, time,... X Beyond the Scientists: the importance of engaging the public, a Public Outreach model

10. scientists public new, important, relevant research Public Outreach specialists general public industry leaders Schools media resources coherent, consistent strategies long-term planning networking Effective public outreach requires:

11. FORM at UiB publication (text) media contacts photography design / multi-media TV technical support

12. FORM: publication / text UiB Magasinet På Høyden www.uib.no English news Projects / other forskning.no bilag ”international pack” presentation materials specific projects

13. FORM: media contacts Consulting services about media contacts Special media services / projects researchers UiB leadership media personnel presentation of doctoral students Forskningsdagene. presentation of special groups

14. FORM: photo documentation archives portraits photo-journalism technical photography

15. FORM: design / multi-media both supporting and independent activities team with diverse qualifications virtual TV advanced design multimedia design web design / structure printed material production also consulting services in these areas

16. FORM: film / documentary - video bits, 30, 50, series - web tv - interactive video / web - video archive Some recent productions: The richness of childhood Riches from the deep The blue revolution The hidden cave diaries Decoding the Icelanders The weather’s face Teaching Plan+ Offline http://www.univisjon.no

17. FORM: technical support central apparatus room supporting 6 video editing suites + 1 sound room editing suites: 4 Mac-based Media 100, 1 Final Cut Pro, 1 for DVD production sound room: PROTools, Yamaha 02/96 with 5.1 monitoring - sound mixing for both TV & DVD dubbing studio (20m2) control room for the studios combined classical 3-camera TV studio + virtual studio (141m2) prop / set workshop + prop / set storage facilities smaller auditorium (43 seats, 82m2) for video conferencing (IP) - 3 camera + 2 video projectors small video conference room (3-4 persons, ISDN)

18. Case study: film documentary Decoding the Icelanders - a modern Viking saga genetic research project decoding unique population DeCode Genetics a modern Viking saga film prize formidling prize

19. Decoding the Icelanders

20. Case study: video via web Læreplan+ web-based educational tool web-based "video library" visual background to contemporary issues classroom tool 2 themes / year http://www.univisjon.no/L+

21. Case study: Læreplan+

22. Case study: design / multi-media Arkeoland archaeological digital resource library interactive teaching interactive learning presentations multi-media http://www.uib.no/arkeoland/

23. In order to get excited, you need to know. Nuclear Physics means high-tech. Teach it accordingly with high-tech means! No pre-formulated lecture will cover every teachers needs - offer a toolbox of learning tools instead! To teach means to communicate. pans - NUPEX

24. book exhibition web site pans - NUPEX what about film?

25. Bjorn Vassnes Cern particle physics http://www.uib.no/form/