1. AdvWeb-1/20 DePaul University SNL 262 Web Page Design Design Information Instructor: David A. Lash

2. AdvWeb-2/20 Towards a better design u Rule 1 - Look Professional – Make sure site is available – Make sure links work – Anticipate traffic level to site

3. AdvWeb-3/20 Professional ? u http://www.montcopa.org/da/dabio.htm Too Large 130K

4. AdvWeb-4/20 Professional? u Do You need that design element – Animated graphics – Moving/Blinking text – Music – Mystery Meat Navigation

5. AdvWeb-5/20 Know your Audience u Design to the target audience

6. AdvWeb-6/20 Ease of Use Make a easy- to-use initial page.

7. AdvWeb-7/20 Some Navigation Issues u Can a user tell where they are within a site? u Can user tell what are navigation options from current page? u Can user find what they are looking for? u Can the user tell what else is at the site? u Can the user tell who’s site they are looking at?

8. AdvWeb-8/20 Top 10 Design Flaws u http://www.useit.com/alertbox/9605.html http://www.useit.com/alertbox/9605.html u By Jakob Nielsen, SunSoft Distinguished EngineerJakob Nielsen 1. Frame use: Can be confusing 2. Too Much Technology 3. Scrolling Text, Marquees, and Constantly Running Animation's 4. Complex URLs 5. Orphan Pages - Should be clear on Each page how it fits

9. AdvWeb-9/20 Top 10 Design Flaws u http://www.useit.com/alertbox/9605.html http://www.useit.com/alertbox/9605.html u By Jakob Nielsen, SunSoft Distinguished EngineerJakob Nielsen 6. Long Scrolling Pages 7. Lack of Navigation Support 8. Non-Standard Link Colors 9. Outdated Information 10. Overly Long Download Times

10. AdvWeb-10/20 Writing for the Web u Keep it short u Use Bullets and sub bullets u Say what is most important up-front. u Link to relativist references (for more information) u Long narratives are for articles only.

11. AdvWeb-11/20 Testing Your Site u Some things to consider before making your site “production”. 1. Spell Check Each Page Separately 2. Validate All HTML Code 3. Make sure to test pages somewhere besides your desktop. 4. Try Different browsers and different browser versions 5. Try different access speeds. 6. Test EACH link. 7. Each form/application needs special care - What happens is skip a field, send bad data or skip form entirely.

12. AdvWeb-12/20 Content Is King u Doesn’t matter how well designed the site is if content is stale or dull. – Why would someone come back to your site? – Why would someone come to your site in the first place? u Can EACH of these people find information quickly and easily? – This can be a very large problem. For example consider the depaul or MicroSoft site. How many different reason might people visit?

13. AdvWeb-13/20 Using Pull-outs If use a pullout make it relevant to something. Purple on purple is hard to read.

14. AdvWeb-14/20 Over use of Center Everything shouldn’t be centered like this.

15. AdvWeb-15/20 Headlines with a point? It would be nice if the headlines were relevant

16. AdvWeb-16/20 Bad Use of Background...

17. AdvWeb-17/20 Setting Up Your Forms These elements should use a table to evenly line them up and clean up this form.

18. AdvWeb-18/20 Clean Navigation Use of table to separate site. Clean Navigation. Clearly can tell where landing on top of page. Contact info.

19. AdvWeb-19/20 Another Good Example

20. AdvWeb-20/20 Barnes and Noble