1. Class 10 Agenda Chapter 11 Review Chapter 11 Review Zara Case Zara Case Final Exam Review Final Exam Review Project Time Project Time

2. Chapter 11: The Data Asset - Discussion Operational => analytical use Operational => analytical use Data Warehousing Data Warehousing –“E-T-L” processing –Sharing issues Discussion: Top-down vs bottom- up approaches Discussion: Top-down vs bottom- up approaches

3. Data Mining Purpose: Detection of trends Purpose: Detection of trends Concepts: Concepts: –Strength –Coverage –Interest Types: Types: –Predictive –Explanatory Process Process –CRISP-DM

4. Walmart and Harrahs Cases Applications Applications –Walmart: SCM –Harrahs: CRM Key Issues Key Issues –Walmart: Efficiency –Harrahs: Micro-marketing Functions Functions –Walmart: Workflow –Harrahs: Analytics

5. Case Study: Zara What are Inditex / Zara’s sustainable advantages? What might be the next barrier to attempt? What are Inditex / Zara’s sustainable advantages? What might be the next barrier to attempt? How important is in-house manufacturing to the advantage? Why? (cp outsourcing IT?) How important is in-house manufacturing to the advantage? Why? (cp outsourcing IT?) What is killing classic advertising as an asset? (think peer production) What is killing classic advertising as an asset? (think peer production)