1. TVC
Galih Bulgamin
Dap02s k

2. Content What is tvc Purpose of tvc Behind a tvc prduction
TVC production flow
Types of clients
Types of Advertising Agency
Advertising Agency
Production House
Steps of Production
Question

3. Television commercial
Usual duration:
3 minutes
60 seconds
45 seconds
30 seconds
15 seconds
10 seconds

4. Why? Purpose of TVCs Introduce a product Make people switch product
Remind the existence of a product

5. Who is behind it? The advertiser Production house Advertising agency
Equipment rental co
composer / musician
narrator
film lab
post production house
TV stations

6. A TVC production flow The Client Advertising Agency Production House
TV Stations
Cinemas
Cinemobiles
Film Lab
Post Production House
FINAL CUT

7. How is it usually done? The advertiser ( the client)
briefs
briefs
Advertising Agency
link

8. Types of clients Multinational Local PEPSI COCA COLA VOLVO
CALVIN KLEIN
GUINESS BEER
etc
NESTE
NOKIA
KOFF
LAPIN KULTA
TUPLA
etc

9. Types of Advertising Agency
Multinational
Local
BBDO
McCann
Bates
Saatchi & Saatchi
Ogilvy & Mather
etc
etc

10. Organization in a small Advertising Agency
Managing Director
Creative Department
Client Service Department
Media Department
Art director
Copywriter
artists
Account Director
Account Executive (AE)
Media Director
Media Planner

11. Organization in a Multinational Advertising Agency
Managing Director
President Director
Creative Department
Client Service Department
Media Department
Creative director
Associate CD
Traffic Manager
Client Service Director
Account Director
Account Supervisor
Account Executive (AE)
Media Director
Media Planner
Researchers
monitoring
Studio
AV Dept.
Photography
Talen Dept.
Art Director
Copywriter
Artists
Producer
Ass. Producer
Photographer
Ass. Photo
Talent Scout
radio TV
Cinema
Cinemobile
Studio
Darkroom

12. General Idea Client Ideas Clients brief research Competitors ads
Presenting to
Competitors ads
Client
link

13. Inside the advertising agency
Account Executive & Creative Director
Briefs the
Creative Team
Art Director
Copywriter
Artists
Idea presentation
Idea presentation
Account Executive & Creative Director
Agency Producer
The Client

14. Inside the advertising agency
The Client
Agency Producer
Briefs the
Production Houses Producers

15. Production House Managing Director Camera Dept Production Dept
Art Dept
Director of photography
Executive producer
Art director
2nd unit camera
Director
Producer
Props
Wardrobe
Make up
Camera operator
1st Ass. dir
Production ass.
Prop
master
Costumer
Make up
artist
1st Ass. operator
Continuity girl
Line producer
Set decor
Ass.
master
Ass.
Make up
2nd Ass. operator
Still photography
Ass decor
Graffer
transportation
Green-
man
Scenic art
Hair
stylist
Lightingmen
catering
Special fx
Grip/rig
Accounting
Set constr.
Dolly/crane
Carpentry
Generator operator
Models
Painter

16. Inside the Production House
Producer
Briefs the
Director
Director of Photography
Director board
Lighting Design
Art Director
Designing the set
Agency Producer

17. 3 Stages of Production
1. Pre Production
2. Production
3. Final Step

18. Pre Production First Pre Pro Advertising Agency Production House
Animator (if animation is involved)
Client

19. Pre Production First Pre Pro meeting Director’s board Casting tape
Music demo
Production schedule
Production Quotation
Property & costume recommendation
Photos/videos of recommended locations

20. Pre Production Second Pre Pro meeting Talent confirmation & contracted
Revised
Talent confirmation & contracted
Music should be confirm if…

21. Pre Production Final Pre Pro meeting Advertising agency Client
Production house presents
Property
costume
Advertising agency
Client
Quotation approved
Product
50% down payment
Packaging
Label

22. Production D.O.P Producer Director In one production car General rule
shoot can not…
its best to let the…
the client has to approve…

23. Final Step
Publishing