1. Observations from a 2-year Odyssey Michael Franklin UC Berkeley and Truviso

2. Michael Franklin May 2008 Changing landscape Massive data volume increase 3X/yr typical; 10X/yr not uncommon Real-time is still not a driving factor, although responsiveness is. Business processes are slow to change. Importance of dynamic network structures, both physical and virtual. Distance between IT (i.e., overhead) and Business (i.e., profit centers) is tending towards 0. Web-centric companies are in the vanguard. Financial Services as well. Intuitive appreciation for the importance of analytics. Text/Semi/Unstructured data increasingly valuable in “traditional” IT environments. Enterprise 2.0; Self-Service; Web 2.0 becoming profitable? Paying for software licenses is becoming obsolete.

3. Michael Franklin May 2008 Strategic Objective A database research community that is: Healthy Thriving Relevant Useful Intellectually Stimulating Fun

4. Michael Franklin May 2008 SWOT Analysis for the DB Community StrengthsWeaknesses OpportunitiesThreats External Internal Correctness Scale Wide Applicability Heavyweight Schema-first Store-first Static Data volumes Data value New content types New applications Scalable Infrastructure Commoditization Disruptive Technology Rise of new data types New user expectations Lack of Research Funding N.B.: For researchers, threats are often opportunities.

5. Michael Franklin May 2008 Cloud Computing as Disruptive Technology Good news: no longer need to convince people that computers are mainly for data management. Bad news: need to convince these people that database technology is relevant.

6. Michael Franklin May 2008 Alternating Existential Crises Mode 1 – “Did we miss the boat?” Mode 2 – “Are we polishing a round ball?”