1. Rocky Lopes Disaster Preparedness Dude rocky@rockylopes.com

2. What is “social media” A category of sites that is based on user participation and user-generated content.

3. Is this “web 2.0?” “Web 2.0” is a term-of-art with implied but unspecific meaning “Web 2.0” conference of 2004 coined the term Refers to cumulative ways in which software developers and end-users use the web

4. Who uses social media? More than 400,000,000 active Facebook users (6/2010) 106,000,000 Twitter users (5/2010) 53,000,000 LinkedIn users (3/2010) 140,000 blogs on Blogger, 65,000 blogs on LiveJournal Median age of Facebook users has changed from age 19 (2008) to age 34 (2010). Frequency: Facebook says the “average” user visits Facebook 15x per day.

5. How is social media used? User-generated updates via various wireless platforms (beyond traditional PC): iPhone, Blackberry, Android, etc. Status updates Photo sharing Requests Rants

6. Government uses of Social Media

7. Disaster related uses

8. More examples

9. Another example

10. Fears Privacy concerns “TMI” Feeling compelled to monitor for accuracy and correct information Can’t handle “one more thing.”

11. Coping It’s here and it’s not going away More people are using it as a primary means of communication A highly “vulnerable to disaster” population is all over social media technologies – that is, “the invulnerable population” – students!

12. Benefits Visible community presence Sharing accurate information Tailoring information for a community It can be viral