1. Team Team Members: Mia Sommer, Mia Sakaeussen, Richard Desfossé, Michael Harris, Noelia Urbano, Ryan Morgan and Shon Chang

2. For New York City Audubon, what are the issues in the case?  Acknowledgement of NYCA being a separate entity from National Audubon.  Is using case publicity to promote membership ethical?  Membership and raising funds

3. What opportunities does the Pale Male incident offer to New York City Audubon to advance its goals? (List three)  Funds generated from the case will help to protect all wild life, not only Pale Male  Funds could be used to promote awareness in schools to educate the community and get their involvement  Promote membership

4. Solutions to Issues Raised in the Case (Opportunity 1) **********Public Relations***********  Informative Maps of wild life locations  MTA: Bus stands, side of buses, train ads  Incentives to the members  Bill boards  Paper Ads  Popup Ads on internet

5. Solutions to Issues Raised in the Case (Opportunity 2)  Raise awareness in schools: Promote nature days or bird watching days to educate  Conduct Educational programs in zoos

6. Solutions to Issues Raised in the Case (Opportunity 3)  Preservation of wild life is necessary for the environment  Strengthening ethical value recognition to the general public

7. Why we think our recommendations will work!  Pale Male incident is an excellent way to promote membership  With advertisement Audubon will become synonymous with wild life preservation  Education on the subject will increase consciousness about our wild life habitats and their importance

8. In conclusion  In a technological driven world visual Advertisements will ensure the continuance of the NYCA as an entity  Through the recognition of NYCA other wild life agencies will be motivated to follow the example.