1. Stakeholder Management

2. Stakeholder theory Stakeholders a definition
“A stakeholder is any individual or group who can affect or is affected by the actions decisions, policies and practices, or goals of the organisation”
Freeman 1984
“Stakeholders are all the people and groups affected by, or that can affect, an organisation’s decisions, policies and operations.”
Post Lawrence and Weber 1999

3. Factors to consider in Stakeholder Management
Classification
Primary
Secondary
Dynamic in nature
Power
Interdependence
Conflict

4. Five Major Questions Who are our stakeholders? What is their stake?
What responsibilities do we have to them?
What strategies, actions or decisions should we take to best deal with those responsibilities?
Carroll 1991

5. Engagement with Project
Mapping Hi
Influence on Project Lo Lo Hi
Engagement with Project

6. Tips for Stakeholder Management
Make sure there is a process where you can assess priorities between the project needs and the stakeholder’s demands / requests
Look for common ground with your stakeholders
Build partnerships such that everyone can benefit
Be flexible, very few things are absolutely set in concrete, power of lateral thinking
Sometimes you just cannot agree – an ability to disagree without damaging relationships is a major asset

7. The Continuum of Stakeholder models Naylor; J (2004)
Adaptive
Defensive
Pro-active
Obstructive
Block- not our responsibility
Admit and justify faults, do our best
Comply
Take the lead